2 Great Audi Ads We Never See in the USA

Audi is rolling everywere and is about to take off here in America. Now is the time to do what has worked everyere else.

I don't think most Americans are intelligent enough to even grasp the basic idea of these ads. After all, American marketing is famous for the ideology of "if you have to think about it, it wasn't a good ad".

And we wonder why outsourcing has become so popular.

the point of this ad is to focus on Audi's tech. The european ads for Audi rocks and Audi ownes europe and most of the rest of the world.

With people likeing Lexus (that is for you will) I almost agree with you. I still think they can handle them.

"There you go calling Americans stupid again. Most Americans wouldn't understand these ads because they have no clue about Audi's technology, let alone the brand in general."

The "general public" barely knows about any brand at all- they think of names, not technology. The average person probably knows less about Lexus's "innovation" than Audi's wide use of class-leading technology. Now, the average person and the average American are completely different animals. The average American doesn't know much about any brand at all, except that GM is huge and BMW is the biggest premium brand.

And I suppose most Americans know about Lexus 'technology'? They don't. They just watch the clever advertisements which give the illusion that Lexus is somehow an innovative company.

Audi won't change it's corporate philosophy to cater to, as you put it, "stupid Americans". What they will do is increase advertising and attract a more educated clientele.

"Tha kind of thinking works for higher-end exclusive brands such as Bentley, but it will not work for Audi. Don't expect Audi's image to improve here with that kind of attitude."

Not for prospective R8 buyers. And besides, all they really need is to put more advertisments here-- not necessarily better ones. The only creative car ads I see right now are for the VW Rabbit, MIni Cooper, Toyota Yaris, Honda Fit and Nissan Versa- all youthful cars. Luxury cars can be less creative, while getting their image across.

MB = Luxury & safety
BMW = Driving Dynamics
Lexus = Luxury & reliability
Audi = ????????? a BMW wannabe.

Audi is a world technology leader. They produce cars that are both luxurious and dynamic, something Mercedes and BMW can't claim.

That was pretty ignorant.

Audi is leagues ahead of BMW in luxury and build quality. Every comparison test agrees that Audi models trump the competition in not only interior materials, but also fit and finish.

Funny I suppose how the only place Lexus is considered true competition is in the US. I guess it proves my point--Americans really are stupid.

Boy you put a lot of thought into that post there mbrules.....

"Americans are smart for buying Lexus, and not letting the Germans rape their arse with their ridiculous pricing matched with even more ridiculous quality."

The A8L is less than the American LS460L, because oddly enough, Lexus MAKES you check an option package on the website- you can't NOT have one. Base model is actually $74K, but the actual $71K makes it look cheaper.

Ridiculous quality? I believe the "outdated" A8 beats the "new" LS's interior, both design-wise and build-wise, by miles. The LS shares architecture in its interior with the IS and GS- and it just cheapens the look and feel of it. While Audi designed a very special, timeless interior for the A8. When I say timeless, I mean it. It will look good in the last year of its model cycle.

But I don't see the Lexus fareing quite as well.

Dont you think some if not all audis are a tad under powered i mean come on the turbo charging everysingle one of there models now.kind of like saying we dont have the balls to push the v8 to its limit so what the hell lets blot a turbo onto a 8 cylinder and hope like hell it goes like a rocket.
Drive a WRX STI and youll understand.hell drive the legacy or as its named overseas Liberty you want a refined drive with serious performance look up SI on the Liberty.

Subaru For life

I am glad audi is unpopular here in the US, frankly i say Mercedes, BMW, Cadillac, Infinti, and Lexus, make more exciting cars. i know audi specializes in quattro, but a Front wheel drive audi? an audi is way down on my list, most americans agree, audi sales about 80,000 cars a year in the US.

And judging from your posts, I gather that you're the same breed of American that can't distinguish between South America and Africa.

As statistics prove, Americans just aren't the most intelligent people, so I wouldn't rely on American preferences to judge the quality of a brand's products.

International consumers are a more accurate indication, and Audi's global sales trump Lexus, Cadillac, and Infiniti.

Larry and Will can you just take your last 100 post and repete so i can enjoy an Audi topic without hearing about Lexus? Go form your own decussion group and fall in love with your own coments somewere else.

Audiman4 your post is even more stupid. do you forget what country dominates tech, resurch, has the most $$$, must sucesful business, and the list goes on and on... Americans have difrent values in cars. They are after function. I wish people in America saw more in a car then a big engine or how big the car is, does it have 6 seatbelts, etc

Because they have diffrent falues dosen't meen they are stupid.

sorry for all the spelling errors :)

s4cabriofox - AUDIMAN4
Fact - Mercedes is more luxurious than Audi
Fact - BMW is more dynamic than Audi
Fact - Lexus more reliable than Audi
Where does that leave Audi. You go on about Aidu's build quality why don't you check out this link and you will see the POOR BUILD QUALITY of the Q7 - http://accident-audi-q7.skynetblogs.be/

mbrules - So because you link an artile about a vehicle that supposedly has bad build quality, you think it's true? Then again you hate Audi so I can see where your blinded hatred stems from.

Fact - your an idiot.

FACT: A recent Business Week survey found Germans prefer Audi over BMW and MB and perceive the brand to be more luxurious and of better quality.

Fact- the Audi RS4 has better dynamics than the BMW M3, and the Audi R8 has better dynamics than the entire BMW lineup.

Fact- the Audi A4 and A6 have more luxurious interiors than the Mercedes C and E-Class. E is close, but doesn't offer A6's technology/luxury combination.

Fact- Audi, as a brand, sells about 10X as many cars as Lexus sells per year. I wouldn't discount the rest of the world.

And no, Lexus is not more reliable than Audi. In your own options you think MB is more of a luxury car than Audi and the same with your comment on BMW. In my opinion I think they are very close and not enough to say one is better than the other.

It's a different style of design....which is why we have sites like these. Beauty is in the eye of the beholder.

Where do you get that claim that Lexus isn't more reliable than Audi.
Here I will give you some links:

First from JD Power it shows the Brand ratings:
http://www.jdpower.com/autos/brand-ratings/ - Lexus beats Audi in every category.
You can also look at each cars rating individually.

Here is the one from Consumer report it shows the recommended rating (To get the rating the car has to be reliable as well - also only the car road tested has the rating) As you can see only one Audi is selected and All the tested vehicles have recommended ratings.

Of course all these don't matter because they don't rate the brands according to your personal preferences right???

If you say that Lexus doesn't handle as well as a BMW I won't argue against that, but when you say that it isn't more reliable than a Audi. Audi's and VW's are rated very low. What are you going to say next that there is no difference in reliability between Lexus and Range Rover???

Nice come back Kart....

And Kart, don't believe something just because it's wrtten in some Consumer magazine. You want to start posting liks about cars. Fine. I'll go online and post link after link of consumer complaints about people and their Lexus.

My point WAS that on a whole Audi has gotten better in terms of their reliability and I think it is up there with Lexus. But I won't come out and say that one is over the other. And by the way, did you see anywhere in my post that I said Audi was better than Lexus? No, of course not. You just got all hot in your pants becuase you didn't THINK about what someone said.

It really gets me how we continue to go over the same arguments on this forum, time and time again. I must repeat myself to these brainwashed Toyota fanatics explaining to them that their Toyota's just aren't that reliable!

You act as though Toyota's never experience problems. If that were the case then why are there people with transmission issues and structural integrity issues with ES350's on clublexus.com?

These are not isolated events. After owning a trouble free Audi for two years, I simply discredit these surveys, as they are very limited in their data collection and do not account for differences which may skew data.

I also apologize about the American comments. I am American and proud to be American, but Americans do have a lot to learn. The reason why reliability is so important in America, and less important in other countries is that, most Americans don't want to spend a lot of money to keep their cars in top condition.

I take magazine reviews in account - but nothing affects me more than an actual experience. Also, about reliability one person can have a bad experience, but what happens if most have bad experiences???

"And no, Lexus is not more reliable than Audi" That directly means that Audi is more reliable. I do agree that Audi has gotten better - but it's reliability (not quality) isn't better than Lexus.

AudiMan4 - Toyota fanatics are brainwashed??? Maybe that's true, but no more than what you go around saying about Audi. You act as if Audi can get no better - and we know that isn't true. You are incredibly biased, I have noticed from your previous comments. I would try to be a little less biased before calling others brainwashed. All brands can improve here and there, I will say it here: Toyota does need some improvements. And yes I did have a problem once - it was squeaky seat on a Toyota, which I sold after it got into an accident. You are right that problems can be isolated, etc and that some cars are just bad. But the fact is that Toyota's are more reliable than Audi's. That is Toyota's trademark quality and don't try to tarnish it without correct information.

Oh yeah here is a site for you about VW's.
www.myvwlemon.com, hope you like it ;).

kart1-

"Audi's and VW's are rated very low. "

Audi is in a completely different league than VW. Audi is more reliable than most BMW, Mercedes and Cadillac models.

While VW, I believe, is second-to-last in the entire reliability rankings. LR is last. Too bad the Range Rover is so nice but so hard to live with.

Okay, next time I will explain myself a little more clearer for you Kart.

i have noticed a lot of ignorant comments posted up here... I'm not even sure why lexus and others were brought into this thread talking about audi ads...

AUDIMAN4 - your claim that americans are stupid is not even worth commenting on.. but just know that the US has by FAR the richest and most affluent individuals on the planet, the US also has more billionaires than anywhere else - don't believe me, check out forbes...you don't get THAT rich like these guys by being dumb...even though everyone else on this site argues about the different brands, i can say with some confidence that there is universal agreement that you're an idiot.

As for the ads - the first thing to know about marketing - know your market. what works in europe might not necessarily work in N.A. In north america, we prefer something that gets our attention right away... you might notice the ad when you're driving by a big billboard, or it's posted on the side of a bus.. the point is - the general public only gets half a second to look at the ad and that's why marketing is done differently here... it has nothing to do w/ intelligence... just trying to get the most "exposure" in the least amount of time... simple as that...

Will.. most americans (us) dont get these ads..because AUDI doesnt matter. nobody likes these third rate cars.. why bother listening to a message from them.. its like listening to a car ad from geely (chinese) automotive. NOT WASTING TIME. MB or BMW for me.

Amazing how you came to that brilliant deduction Ric Romero Jr.....

Nobody likes Audi in the US? Oh my...You mean that the dealership down the street from me is just a cardboard cutout!! Where did you get that ground breaking news!?

Audi doesn't matter? How don't they matter? Or are you incapable of explaining your pointless self while changing the tin foil on your head?

AmazingBimmer...nice name. You have sufficiently cemented the BMW attitude of "we are better than you" with your empty comments.

You guys really are a piece.

and actually will be better if we dont see audi alltogether in the USA!.

It'll be the best when any BMW owner can see the tailights of the R8 smoking him on the Ring.

now, u joined BMW in u......... .
Y the F*** r u mentioning BMW ?
Y r u comparing an Audi that doesnt even have a BMW competitor? THATS PLAIN STUPID

Of course Audi doesn't matter. It only sells more cars worldwide every single year when compared to Lexus, Infiniti, Cadilliac, Saab, or Volvo

And Will, those are the only two brands that Audi is behind. Mercedes and BMW.

And BMW and Merc are neck-and-neck, with Audi at their heels.

If Dr. Martin Winterkorn's outlook is correct, Audi will have a chance at being #1 by 2015.

Eh, the German Trio is quite arguably as close to perfection as possible. Amazing interiors, driving dynamics ans safety along with hard-edged design and clear cut, skin-tight sheetmal at Audi.

There is nothing else desired in automobiles

GermanNut, interesting.. have you driven a r8? or a m5 or m6?. wondering how you derive your opinions. in recent groundbreaking work, McKinsey and Company (strategy consulting firm, for you public school types) identified only MB(#1) and BMW(#2) as "tier 1 bands". the closest one in the US is lexus, with Audi reportedly making a solid tier 3 along with acura and infiniti tier 4. the way it was defined as brand equity and global sales, and while audi did Ok on global sales it was less desireable (and people actually paid less per feature vs. other tier 1 and 2 brands). Rolls, aston ferrari, lambo etc. were deemed to be of insufficent scale and while had brand equity (still less than BMW or MB) did not have scale. So there you have it. its frickin official!!Tier 3?..hahahah, but true.

"...the closest one in the US is Lexus".

Since we all know the only place Lexus sells and is considered competition is the US, I'd like to see how well Lexus would do had these "rankings" been done on a international level. They'd be Tier 4--no one knows or cares about them.

And I'm not going to even bother to look that up because it's obvious you completely misinterpreted the information. Globablly, Audi is Tier 1, along with BMW and MB, and sales numbers support this.

Acura and Infiniti aren't even global players. So it's "frikin" official, this dubious source has just been discredited.

If Lexus only sells in the US, then Audi only sells in Europe. About 65% of Audi sales are from Europe. So lets take these arguments out because both brands have problem selling outside their homebase.

No. Audi sells EVERYWHERE. In every continent/region Audi's are offered (Australia, Middle East, Europe, Asia) they are cross shopped with MB and BMW.

The only place Lexus is seriously cross shoped with BMW and MB is the US.

and MBrules.. i like your facts..and they ARE, in fact, FACTS!. Well done.

AmazingBimmer and it's also a fact that the A8L 6.0 W12 costs more than any BMW currently produced. It will also be a fact that the Audi R8 with V10 will be more expensive than any BMW produced.

Go tell that to your Tier source.

IMO, price is not a very good judge of whether a car is a Tier 1 Brand... the VW Phaeton cost a lot more than several BMW and Mercedes but I think we can all agree that it's not a Tier 1 Brand.

Globally, Audi might be considered a Tier 1... but not yet in North America. Fortune even wrote an article on this topic this wk...

http://money.cnn.com/2006/10/13/autos/pluggedin_Taylor_Audi.fortune/index.htm?postversion=2006101606

Snatch, but does the most expensive Volkswagen cost more than the most expensive BMW? NO

Does the most expensive Infiniti, Acura, Saab or Volvo cost more than the most expensive BMW? NO and that includes the Acura NSX.

Price ia very good indicator because there are only 3 of the premium-luxury car companies with base prices over $100K. Those companies would be Audi, BMW and Mercedes-Benz.

They are all Tier I.

The most expensive Audi is MORE than the most expensive BMW.

Therefore by definition, Audi is as Tier I, if not more than BMW. At least Audi doesn't need to worry about the image problem.

The Jaguar Super V8 Portfolio starts at $105K.

Sorry to burst your bubble.

People always forget Jaguar- but the XJ and XK are amazing machines. It's only the S-Type and X-Type that are pieces of $hit.

Is it a coincidence that the three highest selling premium brands every year world-wide are BMW, Mercedes-Benz and Audi, in that order. All three of them just so happen to produce cars with base prices over $118K.

This is another dumb thread propogated by ignorant, uneducated posters. Is there a coincidence most Audi haters are American?

Audi does need to cater to American needs, but sometimes I think Americans are so caught up in the name of a brand, rather than the technology that brand produces.

"I think Americans are so caught up in the name of a brand, rather than the technology that brand produces."

First I want to know whether you are in America - I thought you were from Texas? Second it is the Europeans who are the most worried about brand name. If Americans only cared about brand name you wouldn't see sales of new brands increase so much. Americans only buy what they want, and it doesn't matter what brand as long as their needs are fulfilled. If the Cloth and manual adjustable seats are so popular in Europe than you can really see where brands play a bigger game (If people buy a BMW with cloth seats, etc than they are the ones who are more biased off of Brands.) Also I believe it was AUDMBMWLEX who pointed out that it was tough for a foriegn brand to infiltrate Switzerland (that's part of Europe right). I believe I once heard that in Switzerland there were two national brands that were famous (German speaking people like German cars and French speaking people like French cars). So as you always seem to insult Americans for some reason, you see Americans are the least affected by brand names because so many different brands sell well here, except Audi ;). The same cannot be said about Europeans as Most hold their National brands very close to them.

"Americans only buy what they want, and it doesn't matter what brand as long as their needs are fulfilled."

Very untrue. My wife has a Lexus. She's on her second RX. It has served her well, but because she sees so many Lexuses on the road, she wants a brand more "upscale", regardless of her needs. Hence, she's sacrificing an SUV for a sedan, merely because other "more upscale" brands don't offer what she has had in the Lexus.

And this applies to more people than you would imagine.

Ok I will avoid making blanket statements.

But, making blanket statements helps prove my point a little better. But again I will avoid making blanket statements.

But, making blanket statements helps prove my point a little better. But again I will avoid making blanket statements.

is it really 'volspring'? or do they mean vorsprung? LOL

Vorsprung.

Can you read?

"Progress through Technology"

Vorsprung durch Technik.

This is funny.... really
More than 60 comments for two lame pictures....sad

I dont get the first ad

See the wood stopper they put under the horse? It symbolizes how it won't dive, just like Audi models and their Dynamic Ride Control suspensions. It's also much smoother.

Audi's "third rate" car called the RS4 embarrasses the M3 in every possible category.

Sheesh, what is it about Audi that brings out all the trolls? I never read any BMW, Toyota, or any other forums except for Audi ones. I definitely don't post any lame hater comments about other cars. I really couldn't care less about them.

Whatever, doesn't matter what people say. Audi will rock on nonetheless.