C-HR Crossover Successfully Taps New Demographic: Those That Dislike Toyota

Toyota Motor Corp.  says its new C-HR compact crossover is the car for people who dislike Toyotas. If early sales data are any indication, there are a lot of Toyota critics out there.

The C-HR is almost single-handedly driving sales growth in Europe and Toyota's home market of Japan. Between those two markets, Toyota sold about 150,000 of the vehicles in the first half of 2017 -- more than a 10th of its total sales there, out of dozens of models. Without that, overall sales volume would have declined in both markets.

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atc98092 - 8/24/2017 5:37:18 PM

+4 Boost

Looks are subjective, but I don't like it.

CANADIANCOMMENTS - 8/24/2017 9:51:27 PM

+3 Boost

I think they wasted millions on Scion with this same "anti-Toyota" market segment ploy. Dumb then. Dumb now. Not really a pretty CUV.

carloslassiter - 8/25/2017 7:05:44 PM

+1 Boost

Still looks better than a BMW X4.