Volkswagen To Ramp Up More R Models Hoping To Gain An AMG Like Following

Unlike Mercedes-AMG, Volkswagen’s R performance division isn’t much of a sub-brand. While the VW Golf R remains the industry’s quintessential hot hatch, there’s no shortage of rivals ready and willing to usurp its position as a segment leader. Also, one model does not a sub-brand make.

Down the road from VW’s Wolfsburg, Germany, headquarters, the executives in Stuttgart can’t AMG-ify Mercedes-Benz products fast enough. SUVs, “coupe” variants of SUVs, sedans, and legit coupes are all going under the knife, emerging with taut suspension, improved driving dynamics, and an all-important shot of horsepower — traditionally in “strong” and “extra strong” doses. Not only does it improve an automaker’s image, it also helps sell high-profit utility vehicles.

MDarringer - 8/31/2017 6:52:06 PM

-2 Boost

This exactly what VW does NOT need to do. They need class leading product, excellent reliability, quality that matches competitors, and cost control.

jameswisrik - 9/1/2017 7:36:24 PM

+1 Boost

AMG FOLLOWING FOR THE KRAUT BOY FANS

CANADIANCOMMENTS - 8/31/2017 9:39:06 PM

+1 Boost

Just like the other brands. They will dilute what the R has stood for. There will be some real R cars (not sure which), but a lot of R "light" versions as well. Much like a Toyota F-Sport RX CUV. They are not going to fool anyone.

MDarringer - 8/31/2017 9:58:13 PM

-2 Boost

Moreover "GTI" is their "performance brand"