Toyota Sales Jump 6.8% In August - Lexus Sales Stall With A 0.4% Decrease For The Month

Toyota Sales Jump 6.8% In August - Lexus Sales Stall With A 0.4% Decrease For The Month
Toyota Motor North America (TMNA) Inc., today reported August 2017 sales of 227,625 units. With one more selling day in August 2017 compared to August 2016, sales were up 6.8 percent on volume and up 2.8 percent on a daily selling rate (DSR) basis.
 
Toyota division posted August sales of 196,824 units, up 8 percent on a volume basis, and up 4 percent on a DSR basis.
 
"First and foremost, our thoughts are with all those suffering from the devastating effects of Hurricane Harvey," said Jack Hollis, group vice president and general manager, Toyota division. "Though demand softened in the last part of the month, August was still a good month for the industry. We continue to set records in light trucks, with RAV4 having its second consecutive month over 40,000, setting another all-time best-ever, and the all-new Camry is off to a great start. Now, as we launch our Camry marketing campaign today, we look forward to gaining even more momentum. "
 
Lexus posted August sales of 30,801 units, down 0.4 percent on a volume basis, and down 4.1 percent on a DSR basis.
 
"Customers took advantage of our Golden Opportunity Sales Event and we were pleased to see Lexus sedans gain momentum for the month of August, most notably the ES,” said Jeff Bracken, Lexus group vice president and general manager. “We also saw a sales increase for the NX and GX luxury utility vehicles. As the new 2018 models begin to roll in, we expect strong sales as we head toward the end of the year."
 
August 2017 Highlights:
  • Camry posts August sales of 37,051 units
  • TMNA, Toyota and Lexus divisions post best-ever August for light trucks
  • RAV4 sales up more than 30 percent to exceed 43,000 units for back-to-back, all-time best-ever months
  • Highlander sales increased by nearly 26 percent; posts new best-ever August
  • 4Runner sales of 10,358 units in August
  • Tacoma sales rise by more than 13 percent in August
  • Tundra posts August sales of 10,320 units
  • ES posts sales of 6,404 units, up nearly 10 percent
  • NX sets best-ever August, up 2 percent
  • LX up nearly 11 percent in August
  • RX sees more than 7 percent gain in August
  • GX sets best-ever August, up nearly 34 percent
 
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume
 

cidflekkencidflekken - 9/1/2017 4:44:03 PM
+1 Boost
For some reason, this is always Lexus month to hit a big number. I guess their Summer of Lexus initiatives are that effective. But then they fade off the rest of the year.


USNA1999USNA1999 - 9/1/2017 5:02:30 PM
+1 Boost
It's because the Golden Opportunity Sales Event is when LEXUS is throwing cash at its customers in order to gain sales. Here in FL you can lease an NX, ES, IS, RC, RX for $299 a month! If you are purchasing you will get even a better deal. Lots of cash incentives. This is the best time to purchase a LEXUS.


FirewombatFirewombat - 9/2/2017 3:26:57 AM
+3 Boost
Very impressive sales, even with the sales event - where I think the ES pulls away strongly, and of course the NX/RX. Say what you will about their styling, it's working and I think they should be applauded for taking more of a risk than the boring Germans.


MDarringerMDarringer - 9/2/2017 8:00:05 AM
+2 Boost
Indeed. I happen to adore the styling of the RC and the LC coupes.


FirewombatFirewombat - 9/2/2017 9:05:39 AM
+2 Boost
Totally agree, the LC is stunning


skinnyskinny - 9/2/2017 9:12:23 AM
+3 Boost
The LC is stunning. Have seen a few on the roads, quite stunning to say the least. The RC is a good looking car that could be much better with some toning down, namely the fake strakes in the rear bumper.


MDarringerMDarringer - 9/2/2017 9:35:42 AM
-1 Boost
The RC is styled right but aimed wrong. It should have been aimed at the Mustang GT and Camaro SS (i.e. a bigger segment) than the niche represented by the 4 Series.


skinnyskinny - 9/2/2017 9:10:26 AM
+2 Boost
Interesting, about 40-45% of Lexus sales last month are north american production.


CANADIANCOMMENTSCANADIANCOMMENTS - 9/3/2017 6:50:41 PM
+2 Boost
The Lexus RX (regular and Hybrid) are made in Canada (Cambridge ON) for North American consumption. This was the first Lexus plant outside of Japan. There are only 5 Lexus plants in the whole world. 3 Are in Japan and 1 other is in Kentucky, USA.


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