Mercedes Comes Up Short In August - Sales Down 10.7% For The Month

Mercedes Comes Up Short In August - Sales Down 10.7% For The Month
Mercedes-Benz USA (MBUSA) today reported August sales of 25,373 units, compared to 28,404 vehicles sold during the same month last year. On a year-to-date basis, Mercedes-Benz retails totaled 213,242 units, down 2.9% from the previous year. Mercedes-Benz Vans reported best-ever August sales with 3,581 units and smart reported 229 units, bringing the MBUSA grand total to 29,183 vehicles for the month.

“It became apparent during the previous months, that the highly volatile U.S. automotive market is affecting the sales figures of Mercedes-Benz. Nevertheless, we see an ongoing demand for our SUV lineup. The limited availability of several models impacted our monthly totals in August,” said Dietmar Exler, president and CEO of MBUSA. “Presently, our thoughts and concerns lie with our dealer partners, employees and their families in Texas, who are experiencing many challenges at the moment.”

Mercedes-Benz volume leaders in August included the C-Class, GLC and GLE model lines. The C-Class took the lead at 5,304, followed by GLC sales of 4,498. The GLE rounded out the top three with 3,750 units sold.

Mercedes-AMG high-performance models sold 1,993 units in August, with a total 21,121 sold year-to-date (up 49.5%).

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models recorded sales of 10,105 vehicles in August, a decrease of 14.2% when compared to the same month last year (11,773). On a year-to-date basis, MBCPO sold 78,952 vehicles, a decrease of 4.5% over 2016 (82,636).

 


cidflekkencidflekken - 9/1/2017 4:46:01 PM
+1 Boost
Looks like S-Class takes a hit for the transitional model for the new facelift/refresh.


USNA1999USNA1999 - 9/1/2017 4:51:07 PM
+3 Boost
E-Class sales are hurting. The same sausage different size strategy is backfiring here in the U.S.


Car4life1Car4life1 - 9/1/2017 6:09:43 PM
+2 Boost
while im not crazy about the E Class styling, I have yet to see a midsize luxury sedan killing it in an SUV market... sedans have cooled greatly...as most SUVS have caught up or come close to their sedan counterparts efficiency, most families see little value in the sedan versus the more practical/spacious SUV offerings

It will be interesting to see how the expected rise in fuel cost affect the trend though...


cidflekkencidflekken - 9/1/2017 6:49:59 PM
+3 Boost
USNA1999, what's killing it is the lack of the E400 and a large price gap between the E300 and E43. But the E400 is forthcoming so should regenerate interest.


jeffgalljeffgall - 9/1/2017 7:41:11 PM
0 Boost
GLE/GLC is not making up for the weak sedan sales.


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