All Jaguar and Land Rover Models To Be Electrified By 2020

This sounds to me like adherence to doctrine -- "We will conform to the belief that Hybrids/EVs are better" -- rather than reaching for specific, objectively measured *benefits*, such as "We will reduce emissions of all types by 10% by 2020" or "we will reduce energy consumption per mile by 10% by 2020".

Electrification is the easily sold bullet point in marketing material. It's the "feature" that might get someone to buy, or to believe or assume the company is "greener," like the VW marketing slogan "Clean Diesel." The article lacks any mention of what measurable benefits this electrification will provide to the consumer.

Does "electrification" automatically mean "better" in your mind, or do you look for tangible, measurable benefits? Your answer reveals how well this marketing strategy works on you.

PHEV to me means I can drive locally electric which per the Tesla calculator elsewhere on the site provides potential lower cost of operation. Depends on electric rate which is rapidly going up here. Cleaner is an issue as gas is primary source of electric. Yet hybrid still means using the same vehicle for long distance without range anxiety or long stops to recharge. Green? Today's WSJ has excellent op-ed about Greens really wanting society to drastically reduce all energy use, tanking the economy. Living in the dark.

The point of the push for conservation and for electrification of vehicles and even alternative sources of energy for your home/business is reducing greenhouse gases and ultimately climate change. We burn a lot of fossil fuels still world wide. If there is a better way than having things run by batteries (I don't think there I enough raw materials to make enough lithium batteries for everyone) then other means (hydrogen?) have to brought to the forefront. All options have +/- points. Right now everyone is feeling their way forward and BEV's and hybrids seem like the best we can do for now to better things. Innovation will continue and their will be even better solutions in the years to come.

While ICE will still be around for the next 20 years or so, its days are literally numbered as more companies are forced either by regulations or by competition to fully commit to EV. We as consumers have been held captive too long by the fossil fuel industry. Now is the time we take action to bring down the oil cartels - one electric car at a time.

I'm glad Jaguar has strong commitment in EV development. Maybe with a clean slate and more reliable EV technology, Jaguar can rid itself of the poor reliability image.

Oh nonsense - in that time - the EV's will not even take 30% of the market - In 20 years we will not even have all the approvals needed for the new power plants to provide the needed electricity.

Evs still have a major problem - they are still best for Suburban buyers who live outside the city in their own homes - where they can install a charging station to charge these things (Likely will cost over $1000 too). APartment Dwellers and real URban areas with no offstreet parking pose a real problem for EVs - no place to put the charging station UNLESS cities equip their parking spaces with them - like parking meters. AND that will also not be around in 20 years. And in Rural areas - more than say 90 miles out of the big cities - ICE will be the dominant form of transportation - for 50 + years - Until 5 minute charging battery packs are developed.

And for Large trucks - there is still NO way for EVs to replace the long distance Diesel Semi - a 400 mile limit to a 12 hour charge (Remember - these have to be some seriously BIG battery packs) will literally make hauling not worth the trouble to drivers - who now average twice that mileage per day or more.

Remember- we have been working with this "oil" shortage since the 70's - and virtually nothing has changed - except the Shortage is gone -

I understand your fear. People like you depend on ICE to make a living and EV will take some of the jobs away. Even the dinosaurs adapted and evolved into birds after the big wipeout, may be that will give you a hint.

@TomM, 20 years from now EVs will be the entire new car market, and they will replace all vehicles including trucks and semis. Tesla is already building urban super chargers, and when other companies join in there will be more electric fueling stations than gas stations two decades from now. Most people won't even own a car but call one up on demand after autonomous tech becomes proven. As for Semi's, there won't be a driver in 20 years and a 500 mile pack will cost ~$25k. With autonomous tech they can stop as needed and the charging time will be less relevant, but likely far faster than today--500 miles in 15-20min would be my guess.

Is that an extension cord I see dangling off the rear of the Jag in the photo?

No, but if that's the future styling direction of Jaguar, then they are going to get even uglier.