Lincoln Joins The Electric Bandwagon - All Models To Have Some Form Of Electrification by 2022

Ford Motor Co’s premium Lincoln brand plans to offer hybrid gasoline-electric versions of all its U.S. models by 2022, according to three sources familiar with the plans.

Details could be announced as early as Oct. 3, when Ford Chief Executive Officer Jim Hackett plans to update investors on the automaker’s strategy.

Company officials are also considering whether to introduce one or more all-electric Lincoln models, one source said. The proposed electrification scheme could be critical to Lincoln’s future in China, which will require automakers to make electric vehicles an increasing percentage of their total sales.

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TheSteve - 9/8/2017 5:33:59 PM

+4 Boost

"Me-tooism" in effect.

TomM - 9/8/2017 5:54:24 PM

0 Boost

The Stop/Start systems showing up in most cars is a form of electrification -so this might not be startling.

And - offering Hybrids - is not the same as producing a dedicated Hybird - or EV as well.

I see no reason to even read this notice.

MDarringer - 9/8/2017 6:21:01 PM

+1 Boost

Lincoln already offers hybridization.

skytop - 9/9/2017 10:06:51 AM

-1 Boost

I had a Honda hybrid with stop/start "feature." What a bone headed design!
Sitting at a light with engine off and A/C blowing hot air is one thing. However, in typical rush hour stop and go traffic, having the engine off is a pain in the Azz since it becomes clumsy and actually unsafe in crawling stop go traffic. The engine 'on' signal comes from when the driver releases the brake so one can imagine how many times the brake is needed in heavy traffic. Very unnerving condition to drive with.

MDarringer - 9/9/2017 3:36:45 PM

+1 Boost

Think about it. The MKZ, MKX, Continental, and the MKwhatever that's coming off the next Explorer are all "Fusion" based, so throwing in the hybrid system from the Fusion will be almost a bolt-in operation and given that the MKZ is a Fusion...

vdiv - 9/9/2017 10:59:37 PM

+1 Boost

Indeed. So why haven't they done it yet?

MDarringer - 9/9/2017 6:38:37 PM

-1 Boost

You do realize that ALL SUVs resemble boxes right?

MDarringer - 9/10/2017 9:31:09 AM

-1 Boost

Oh Puhleaze

MrEE - 9/10/2017 8:37:19 PM

+1 Boost

Lincoln needs relavence, but 22 will be too late and behind too many others.

MDarringer - 9/10/2017 9:01:12 PM

+1 Boost

I agree.

What people don't know probably was back when Ford had all the brands, Mulally had planned to axe Lincoln, take Mercury near premium, and use Volvo as their premium brand.

Originally the plan was Ford (mainstream), Volvo (near-premium), and Jaguar (premium) with Mercury and Lincoln doddering off, but when Ford needed to ditch the JLR money pit, that initially forced Volvo into the premium slot.

Then a Ford family member hit the ceiling that Lincoln was going to get axed. Mercury got axed instead. The cars that would have been Mercurys were hastily redone as Lincolns. There were no new Lincolns in the pipeline. The LS was to be the end of the road.

Because Lincoln was going to be a money pit to take premium, Volvo was sold off because funding Volvo and Lincoln simultaneously was not financially feasible.

The Continental and Navigator are good steps in the right direction, but there needs to be a Aviator (Explorer), MKX/MKC renamed to names, and MKZ axed.

Lincoln's got a long way to go if it is to make it and it's still not fully on the right path.

I love the Continental, but it is a Super Fusion at heart. It's great for a car thrown together in 4 minutes--astounding in fact--but it's evident that it was a desperate Hail Mary.