#IAA: Can All Of The New Features Allow The 2018 BMW M5 To Gain Ground In The Segment?

The sixth generation BMW M5 lined up at the Frankfurt motor show to make its long-awaited public debut. BMW brought two examples to Frankfurt, one in the new Marina Bay Blue and the other in a limited edition Frozen Dark Red colour. The all-new 592bhp supersaloon, christened the F90, based on the latest G30 generation of the 5 series will go on sale next February priced from £89,640.

For the first time the M5 is four-wheel drive, breaking an M-car tradition – recent SUVs aside – that goes back to the earliest days of BMW’s high performance sub brand. However, as we already know, M xDrive will still offer a rear-wheel drive only mode, albeit with no form of stability or traction control available if ‘2WD’ is selected. In that way it’s similar to its key rival, the Mercedes-AMG E63 S, which also offers a fashionable ‘drift’ mode.

Frankfurt Motor Show

CANADIANCOMMENTS - 9/13/2017 5:57:10 PM

+1 Boost

The segment is likely as big as 1 hours worth of Camry production (if that). Not a big deal. The M5 used to be the coolest car on the planet IMH0 back in the day because there was nothing else like it. Now in 2017....Meh. I'd own a Corvette and a Prius instead.

TomM - 9/13/2017 6:08:48 PM

+2 Boost

I am unaware that BMW is having problem selling M cars. THEY are selling well. It is the not M cars that are not - and this is not going to help them to sell any better.

supermoto - 9/13/2017 6:38:05 PM

+4 Boost

I see a lot of M3s and M4s...M5s almost never.

MDarringer - 9/13/2017 6:58:01 PM

+1 Boost

Now if BMW made the M5 a lot more affordable, it would gain ground in the segment, but as it is, it will be a niche model in a shrinking segment. For the money, an X5M has a better shot.

CANADIANCOMMENTS - 9/13/2017 9:04:04 PM

+1 Boost

Funny thing is about M cars. Canada has the highest take rate in the world for these kinds of cars relative to our 36M population. Disproportionate sales of high performance cars make even less sense considering the weather we have.

carloslassiter - 9/13/2017 10:33:31 PM

-3 Boost

"I see a lot of M3s and M4s...M5s almost never."

I see plenty. You need to move to a better neighborhood.

cidflekken - 9/14/2017 12:22:15 AM

-1 Boost

haha. was just going to say the same.

BHump - 9/14/2017 8:46:27 AM

+3 Boost

I hardly ever comment on this board, but read it every day. Your comment inspired me to reply. My comment to you is that you're an a$$face. Where exactly do you live to see 'plenty' of M5s?

carloslassiter - 9/15/2017 5:32:36 PM

+1 Boost

I'm sorry if you live in East Bumblef@ck, but for those of us who live near SF, LA, Boston, NY or any other major city, we see these things being driven by actual people nearly every day. Unlike here in the forum where we have a guy humping Kias all day and another guy who drives an invisible Mayback like Wonderwoman.