BMW Says It Won't Build A Hypercar Because They Already Are The Ultimate Driving Machine

While arch-rival Mercedes-AMG hogs the headlines with its new multi-million dollar Project ONE hypercar, the boss of BMW’s M high-performance division insists it’s not interested in developing such a high-priced limited-run vehicle.

Nor will M develop an equivalent to AMG’s GT family of sports cars, which are based on a bespoke chassis.

TheSteve - 9/19/2017 3:11:02 PM

+6 Boost

You don't need to build a hyper-car to be a solid, well-loved, well-respected, and profitable car manufacturer. Miss this fact, and you'll go crazy trying to "keep up with the Joneses."

cidflekken - 9/19/2017 5:21:09 PM

+1 Boost

So, in other words, they want to be the Honda/Toyota of the luxury performance cars. Instead of having niche products that add appeal and exclusivity to a brand they want their performance cars to be a dime a dozen. Not sure that's a strong prestige-building strategy.

PUGPROUD - 9/19/2017 5:39:29 PM

+2 Boost

Living on past glory doesn't last forever.

MDarringer - 9/19/2017 7:31:03 PM

-2 Boost

They are traumatized by the new TVR. It's quite obvious.

TomM - 9/24/2017 6:53:28 AM

+1 Boost

Bmw is no longer in the Hyper Performance car market - they are now mass marketers of pseudo-luxury-performance cars - and they are falling behind in that group too.

carloslassiter - 9/19/2017 7:45:08 PM

+1 Boost

I'm patiently waiting for the Z2.

skytop - 9/20/2017 2:27:43 PM

+2 Boost

wow, BMW is believing their own pompous, pretentious past advertising.

Holydude - 9/21/2017 2:45:14 AM

+2 Boost

Waiting for the M8.