Jaguar Land Rover Shopping For Brands, Could Alfa Romeo And Maserati Be Next?

In this changing world that puts upmost priority on the value of ticker symbol X, Y, or Z, is enough really ever enough? Not really. Not even if you’ve managed a miracle comeback like Jaguar Land Rover.

The British automakers were sold to India’s Tata motors back in 2008 and the rest, as they say, was history. The gorgeous Jaguar F-Type and a boom in SUV sales kept Jaguar Land Rover well-fed and coaxed the F-Pace off the drawing board, and all have been a symbol of the brand’s resurgence.


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MDarringer - 9/27/2017 8:13:11 AM

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I love it.

Assuming this report is not pure ether...

Tata buys JLR and while volume is still mediocre it wants to expand.

Please buy Maserati and Alfa Romeo. Given how Jaguar is still plagued with reliability issues, it should be a natural fit with the horrid Giulia's nightmarish reliability.

Makes perfect sense.

Go Tata, go!

mre30 - 9/27/2017 8:49:26 AM

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I'm not sure that Maserati and Alfa Romeo have the same "brand equity" as Jaguar and Land Rover.

Perhaps Tata should also consider buying Peugeot?

Sadly, Peugeot, Opel/Vauxhall, Renault, Fiat, Alfa Romeo, and Maserati need to be "Plymouth'ed". They really just don't have any meaningful brand equity in the marketplace.

We are back to the time when British Leyland shut down basically all its brands aside from Jaguar and Land Rover. Anyone miss Rover, Sterling, MG, Triumph, Austin?

MDarringer - 9/27/2017 9:47:59 PM

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"I'm not sure that Maserati and Alfa Romeo have the same 'brand equity' as Jaguar and Land Rover." And given Jaguar/Land Rover/Range Rover still hit-and-miss reliability and abysmal depreciation, that's saying something.

PUGPROUD - 9/27/2017 11:55:29 AM

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A move Sergio at FCA should take in a heart beat. Sale would allow him to ask a higher price for Jeep and Ram. The pieces of FCA are more valuable than the whole.

TomM - 9/27/2017 4:01:06 PM

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Sorry - but unless the price is advantageous - I still cannot see a situation where FCA will part with any BRAND except maybe commercial trucks. Fiat is the "anchor" is all of this - and no deal will go ahead unless FIAT is part of it.

MDarringer - 9/27/2017 6:36:19 PM

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Jeep and Ram are the anchor, not Fiat.

PUGPROUD - 9/28/2017 7:58:07 AM

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The question with Fiat I believe is if the Italian government will allow a sale to a non Italian headquartered company. I know this thought runs contrary to EEC
regs and the Lambo sale (small and bankrupt) but Fiat and also Ferrari are so ingrained in Italy and Italian politics that behind closed doors pressure may be applied to keep Fiat in Italian hands. Just a thought...

MDarringer - 9/28/2017 8:25:11 AM

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So then what a buyer would do would be to ask for a couple billion to keep the doors open.

PUGPROUD - 9/28/2017 1:03:34 PM

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Happened here didn't it.