DRIVEN + VIDEO: So, What's The World's MOST Luxurious Car REALLY Like? The All-new Rolls-Royce Phantom

A lot of people I speak with don't quite understand how a vehicle can cost upwards of $300-400,000 dollars. I do my best to explain in careful detail why something priced like that is justified. Usually, it falls on deaf ears, which leads me to my belief: 

If you have to ask if it's worth it, you clearly have never experienced it first hand. 

This brings us to our subject, the all-new Rolls-Royce Phantom. When I piloted the last-gen car, it was instantly recognizable that these vehicles are in another stratosphere. Although the last-gen Phantom had some squeaks and an awful turning radius, there's no doubt in my mind that it deserves ever bit of praise it gets. 

It rides unlike anything else on the road today. 

But what has Rolls-Royce done with this iteration that really sets it apart from chauffeur-driven autos that cost a fraction of the price? Seek and 'ye shall find. 

Check out Autocar's review of the all-new Phantom.


The name Rolls-Royce defines luxury, and the Rolls-Royce Phantom is the pinnacle of Rolls' own range.

This £360,000 luxury saloon is the king of wafting. There's more than 130kg of soundproofing, the interior is lined with hectares of leather, carpets thick enough to tickle your ankles, and whatever kinds of trim you can dream up.

Power comes from a 6.75-litre, twin-turbocharged V12 whose power is entirely secondary to the huge reserves of torque, developed so low down in the rev range that you hardly need to put any effort in to get imperious cruising potential.

Join us as tests the new Rolls-Royce Phantom and decides whether it's still the most luxurious car on the planet.

Dexter1 - 10/10/2017 6:04:02 AM

+1 Boost

A face even a mother couldn't love.

TomM - 10/10/2017 7:14:16 AM

+1 Boost

While I would have liked some bigger styling changes from the last one - I have to admit that I cannot imagine what else you would want from a Luxury Sedan that you cannot get in a Roller. I will get to drive one -my boss has already ordered his. He has offered me a great deal on his old one - has less than 5,000 miles - but I am still leaning towards a Maybach. We'll see. However - this is the car everyone wants to be seen in - and that is all that matters at this strata of cars.

MDarringer - 10/10/2017 8:28:35 AM

0 Boost

00R is funny when playing the rich boy: "If you have to ask if it's worth it, you clearly have never experienced it first hand."

The quote he was searching for was: "If you have to ask the price, you can't afford it."

People aren't interested in the "worth" of a car anyway. They want to know its price. The reason people sneer is that a Rolls Royce simply isn't worth its price.

I've experienced a Phantom first hand on several trips from Seattle to Whidbey Island. It's a comfortable ride, but not any better than vehicles costing 1/4 its sticker.

carloslassiter - 10/10/2017 3:41:00 PM

+2 Boost

It's cool to call someone else out for "playing rich boy" and then announce that you yourself have experienced a Rolls on "several trips".

But I'm sure you've impressed all of us here in AutoSpies - I know I for one am convinced that you are a highly educated, phenomenally successful guy who works at a car dealership selling Hyundais, because that makes perfect sense.

MDarringer - 10/10/2017 7:35:45 PM

0 Boost

Keep telling yourself that, Carlosasshatter.

CANADIANCOMMENTS - 10/10/2017 4:32:41 PM

+2 Boost

The Phantom isn't meant for normal people nor is it something that can truly be understood for its appeal to the 1/10 of 1% class. Most Phantoms are completely bespoke, many costing far more (many times more) than the sticker price on the vehicle. If you are into that sort of car you are likely not looking at a Pagani or a McLaren P1 or an S-Class. Captain of Industry or from really, really old money, you move at a different pace, know different people and value different experiences. It isn't a better car than an S-Class, but it is a better experience in ways the S-Class just can't provide. And that's what people are buying. Your only decision will be to decide upon which of your houses to keep this wonderful car at. Or just get one for each. Done!