What Does Audi's All-new A7 NEED to SUCCEED? Tech? Performance? Styling?

This week has already been a busy one with debuts coming out of the ears. But, if I am honest, I am left thinking that the biggest one will be the Audi A7. 

From where I am sitting that car has had the most impact on the luxury space. 

While the idea of a six-figure Volvo coupe is lustful and the Porsche 718 Cayman is a brilliant vehicle, they're just not going to change the game. The A7 kind of already did and is going to have to keep reinventing itself to stay relevant consumer's eyes.

Having said that, if you were the product guy/gal at Audi, we're curious: What would YOU have given the second-gen A7 to make sure it SUCCEEDS in its respective class?

Is it just going to follow the A8's recipe of throwing a ton of technology at buyers?

Should it aspire to perform better than the benchmark car for the segment?

Will it need an actually radical styling treatment? We know the A8 surely doesn't set the bar there...

What say you, Spies?

TheSteve - 10/19/2017 3:52:39 AM

+2 Boost

What does Audi's all-new A7 need to succeed? Enough sales to make it worth Audi's while. Actually, if they made *lots* of sales (without dropping their pants on pricing), then that would make the critics take notice, and strongly suggest Audi has a home-run.

llaroo - 10/19/2017 10:45:32 AM

0 Boost

thank you thank you thank you.

MDarringer - 10/19/2017 8:20:13 AM

-2 Boost

Some ideas that would end the A8's also-ran status:

A $20K price drop at base so it's down around the G90 where it belongs.

Keep the base price, but give the S8 performance at base.

Rid it of styling that looks like a 1994 Avalon.

MDarringer - 10/19/2017 6:56:24 PM

0 Boost

As I assumed, the A7 is another generic mess like the A8. Audi is really stack up the generic, also-ran sedans. I guess this means selling more America-bound Audis to auto exporters to continue cooking up the fake numbers.

qwertyfla1 - 10/19/2017 11:09:12 AM

0 Boost

BobM
Good explanation. My back ground is marketing but apparently my head is so far up my own ass I forgot some of those factors and that was a nice refresher at a very opportune time. This has caused me to look at my own market niche from a new angle that I was oblivious/brain dead to before. Big thanks for that share...