Say What? New Supra WILL NOT Carry A Toyota Badge

Officials with Toyota have confirmed reports that the all-new Supra sports car will ditch the Toyota badge when it goes on sale during the second half of 2019, instead carrying the logo of the Japanese maker’s new sub-brand, Gazoo Racing.

Otherwise known as GR, Gazoo originally was formed to give Toyota a new base in the racing world, and it has been a solid performer, among other things winning the World Rally Championship. But Gazoo is now going to be used as a sub-brand for Toyota’s sportiest models, much like Nissan’s NISMO and BMW’s vaunted M. The first batch of GR models will even include a sportier version of the Prius Prime.

skytop - 11/6/2017 1:12:31 PM

-2 Boost

It's a Kia, right?

scenicbyway12 - 11/6/2017 2:47:47 PM

+3 Boost

So how long till everybody calling it the Supra Kazoo.

CANADIANCOMMENTS - 11/6/2017 3:43:31 PM

+3 Boost

An even worse decision then the retired Scion brand.

MDarringer - 11/6/2017 6:44:13 PM

+2 Boost

Massive stumble on Toyota's part.

Holydude - 11/6/2017 8:21:52 PM

+3 Boost

Why create a Gazoo when they already have TRD? (Confused...)

MDarringer - 11/7/2017 8:15:27 AM

0 Boost

I'm waiting for the Gazoo TuRD.

Naming your performance division after a cartoon character is brilliant.

MrEE - 11/6/2017 9:04:29 PM

+4 Boost

No difference when still sold at Toyota dealers.

carloslassiter - 11/6/2017 9:49:17 PM

+3 Boost

I guess they never heard the Nissan Fair Lady story? Someone in their US office has to explain to them that the name Gazoo is not going to work here.

countguy - 11/7/2017 11:39:17 AM

+2 Boost

Morons. Stop over complicating things and call it a Toyota Supra.