No Place to Go For Scion Dealerships

The runaway success of Scion is generally considered to be a boon for Toyota. The flip side of this success is how Toyota dealers will handle both brands doing extremely well. According to an article in Automotive News, many dealers are suffering more growing pains than the Seavers because of the success of their Scion and Toyota brands. Scion's dealership plan was and will continue to be dependent on an existing Toyota mother-dealership, with most Scion retail space set aside in a dedicated corner of the showroom. This arrangement is meant to provide an easy way for repeat Scion customers to transition into a Toyota, and both dealers and the company find this to be advantageous to maintain.

This combination is forcing many dealers to be creative. For instance, Michael's Toyota-Scion in Bellevue, Washington had to convert two service stalls to dedicated Scion retail space before they eventually bought a vacant grocery store to create a new location for both brands. Lewis Toyota-Scion in Topeka, Kansas is taking a different tact by possibly relocated its truck inventory and sales to a separate dealership location, leaving Scion and Toyota cars together.



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EL34 - 10/24/2006 10:37:31 AM

-7 Boost

What's the difference between the cars?

I thought Scion was just a rebadged Toyota.

1970toyotamarc - 10/24/2006 2:52:45 PM

+1 Boost

Wouldnt the big 2.5 love to have this problem?

S4cabriofox - 10/24/2006 11:45:16 PM

+1 Boost

I hope there isn't a Matrix replacement at all. That car is somehow both ugly and boring at the same time.

I like Scion, though. Cool customization options.

XYZZ - 10/25/2006 6:02:19 AM

0 Boost

whaddya mean? the matrix is the MOST DISTINCTIVE small wagon, with a unique roofline that makes it look fast even when parked.

and tho' it seems to not have really caught on, the XRS model has the hottest 1.8 naturally aspirated motor you can buy.

lewissalem - 10/25/2006 2:25:24 PM

+1 Boost

This is no surprise. People like to express themselves with thier purchases. They want something different and distinctive. They took a risk and it paid off.