Mercedes Wants Pickups To Be As Successful As SUVs

Daimler hopes the new Mercedes-Benz X class will be a game-changer for its light commercial vehicles division, giving the business a more diversified sales footprint by entering the booming global segment of midsize pickups.

Mercedes-Benz Vans boss Volker Mornhinweg said pickups are moving upmarket, just like SUVs have done. "SUVs are elegant lifestyle products with a high-quality finish to them. Not every customer takes them into the wilderness anymore. We believe pickups could go in a similar direction," he told Automotive News Europe.

TheSteve - 11/14/2017 10:47:45 AM

+2 Boost

SPOILER ALERT:

Although the title from the Automotive News article is "Mercedes pickup aims to mimic success of brand's SUVs", there's no PR or quote from Mercedes that says this is so. MB just said "...pickups are moving upmarket...". I don't think anyone believes pickup trucks will become the new form factor of choice.

MDarringer - 11/14/2017 7:22:03 PM

+1 Boost

Badge engineering low-quality Nissans isn't the way.