Where Is It Going To Fit In? Mazda Plans Yet Another SUV For The US

Four years ago, CEO Masamichi Kogai predicted Mazda would be notching annual U.S. sales of 400,000 vehicles by now. Instead, it is in a second-straight year of decline, with volume under 300,000 and market share retreating from an erstwhile goal of 2 percent.

Now Kogai says the U.S. resurgence will start in earnest in 2019 and kick into overdrive in 2021 when Mazda adds an all-new crossover designed for and built exclusively in the U.S.

Giving first details of the new nameplate in a Nov. 16 interview, Kogai said it has potential to be the brand's best-seller. He said it would slot into Mazda's three-vehicle crossover lineup without cannibalizing the CX-3, CX-5 and CX-9.

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MDarringer - 11/27/2017 9:44:37 PM

+1 Boost

Let's see...what's missing...CX7...

Dexter1 - 11/28/2017 6:33:27 AM

0 Boost

Oh no—not another Japanese "wind rushing over the bird of life" emo designs. Enough already!