#LAAUTOSHOW: Is The All-new Lincoln Staging A Comeback? What Would YOU Do Differently?

Continental and Navigator need to have V8s. But otherwise good job Lincoln.

The Continental is continuing to find homes with the right people and the Navigator is a long-needed clean sheet design that will sell much better than the current horrible one. Add in the Nautilus and Lincoln is beating Cadillac's ass in the reinvention game.

It's time to fire De Nysschen and hire someone who will bring names back to Cadillac.

I agree - Lincoln was unable to produce their own platforms - so they could not really attack Cadillac - that did - but failed in the packaging.

So - Lincoln looked at the market - and found a niche - the "American" luxury car - ie More like Buick with a slightly higher thought of name in the US. ANd FWD based -something Cadillac has only ONE of.

"Lincoln is more of a competitor to Buick, not Cadillac."

Agreed. Also, what many fail to forget is how well 'names' will work globally. Domestically, maybe, sure. Until the import luxury stalwarts like BMW, Mercedes and Audi go to names, I think Cadillac should stick to their current plan.
Comprehensively, Cadillac has an overall better lineup, better technology, and better performance credentials than Lincoln. Plus, they have the Escalade (hate it or love it). The XT5 is selling like hot Krispy Kremes and they have new ones on the way. I wish the best for Lincoln, but they are not quite ready to go head to head with Caddy yet.

Cadillac isn't being taken seriously against Audi/BMW/Mercedes by the buying public.
Lincoln will win this game.
I'd relegate Buick to China and broaden Cadillac at this point.

Bolder colors and make one model a hot rod Lincoln with crazy power to bring attention to the brand by younger people. Introduce a Lincoln version of the Mustang. Or go completely the other way and build big elegant versions of all models in a way similar to Volvo. Comfort, style and quality materials above all else. The point is Lincoln needs a clearer definition of what it is and stands for...not just on paper but in execution.

THe question is not of Actuality - but of Status.
THe fact is - while they have Ford Platforms - FORD does not offer a model as Luxuriously appointed as the Lincolns are. (Even at the highest end) For some people - owning a Lincoln signifies their status as a Luxury car Purchased just as some people BUY Ferrari's that do not go any faster than some Corvettes.

There was a standard practice for years that manufacturers used different Brands of Cars - to target different economic levels of people - andpeople aspired to a higher end brand - even when the cars were on the same platforms. However - back then - there were not so many different size cars and SUVS - models often signified what equipment was in the cars then.Back then - in order to get a more luxurious interior - you often had to move to the NEXT brand.

Today - the manufacturers cannot afford to "Market" so many different brands - cannot support the dealer networks - and American Manufacturers do not dominate here as they once did (For decades GM made over 50% of the cars sold here). SO - you can get an interior with LEATHER from Chevrolet - something that would not have been available in that low end vehicles in the 50's to 60's.