Is THIS What You Want? Intel Envisions A Self Driving Car Experience Flooded With Advertisements

Self-driving cars will give people a lot of extra time, and Intel believes that time can be valuable to companies hawking products and services. At the 2017 Los Angeles Auto Show, Intel announced a partnership with Warner Bros. to develop what it calls "in-cabin immersive experiences in autonomous-vehicle settings." The goal is to make autonomous cars a platform for both entertainment and advertising.

Intel says Americans spend about 300 hours per year in cars, and believes all of those hours could be prime video-viewing time. Hence the collaboration with Warner Bros., which could see the company's movies and television shows beamed into future self-driving cars. But Intel doesn't want to stop there.

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TauronB2G - 12/1/2017 11:55:24 AM

+3 Boost

I will so Pass. I’m pissed off now because the RDS info in my car used to tell me what songs were playing, now it’s advertising ambulance chasing law firms but no longer tell you the songs. No more advertising in the car!

TomM - 12/1/2017 5:18:45 PM

+2 Boost

There is one advantage of being old - I can fall asleep ANYWHERE - regardless of noise. IF I am not driving - I won't be awake!

SanJoseDriver - 12/1/2017 9:07:19 PM

+1 Boost

Ads might be able to help bring the cost of trips down, but I would rather pay more and not have to deal with them (same reason why I subscribe to YouTube Red and would rather watch Netflix than regular TV).

MDarringer - 12/2/2017 11:02:37 AM

+1 Boost

Talk about finding the silver lining!

MDarringer - 12/2/2017 11:01:06 AM

+1 Boost

YAY More mindless idiocy courtesy of cybernetics.