VIDEO: Matthew McConaughey Is At It Again In A Pitch For Lincoln — Does It Have ANY Effect On You?

I think it's safe to say that Ford's luxury division, Lincoln, is living through a renaissance. 

We're seeing the L brand come back from, essentially, the dead. Thanks to the MKC, all-new Continental and the all-new Navigator, the legendary American marque is getting some more action. 

This is good. Things were looking pretty grim for a while there.

Helping shepherd this change is the company's pitchman, Hollywood A-lister Matthew McConaughey. Over the past year or so, McConaughey's advertisements from Lincoln have been widely noticed. That's because the ads are peculiar, at best. The actor has a peculiar tone and, frankly, the spots don't always make sense. 

What do you make of this latest one featuring the all-new Navigator?


Sometimes, everything just clicks into place. The all-new Navigator was designed to improve the quality of your time on the road. Enjoy more intuitive technology, best-in-class* second- and third-row legroom, and abundant cargo space** – just a few of the ways our largest premium sport utility vehicle will help make every ride feel a little more effortless. *Class is Large Premium Utilities based on Lincoln Segmentation **Cargo and load capacity limited by weight and weight distribution.

carloslassiter - 12/30/2017 6:42:50 PM

-3 Boost

Of course not, since the guy is a D-bag, and you know damn well he drives a Bentley.

Agent00R - 12/31/2017 2:54:15 PM

+1 Boost

Funny, so, I started Googling around to see if there were paparazzi images of what he drives. Looks like a 1970s Chevrolet Camaro Z28 is his go-to ride.

MDarringer - 12/31/2017 3:10:16 PM

0 Boost

He also owns a Town Car

jameswisrik - 1/1/2018 8:57:43 AM

-1 Boost

Did he pick his nose. https://www.youtube.com/watch?v=z3eN9u5N2Q4

MDarringer - 12/30/2017 7:11:05 PM

+1 Boost

The commercials were brilliant when they seemed like an LSD trip because they got people talking about Lincoln when literally no one was, but that novelty has worn off.

vdiv - 12/31/2017 1:27:15 PM

+3 Boost

Perhaps Lincoln is also aiming to appeal to women buyers, similarly to the way Buick is.

MDarringer - 12/31/2017 2:15:14 PM

-2 Boost

Given the number of women in the market and having say on what is purchased, that makes sense. McConaughey is a man than men can imagine themselves being and he is a man that women can imagine doing, so there it is. Then factor in the men that want to do him too...LOL

Agent00R - 12/31/2017 2:55:01 PM

-1 Boost

I agree.

The novelty is gone.

Lincoln's marketing department needs to use MM in another way to get attn to the brand.

jameswisrik - 1/1/2018 8:58:11 AM

0 Boost

https://www.youtube.com/watch?v=z3eN9u5N2Q4

qwertyfla1 - 12/30/2017 10:40:29 PM

+1 Boost

Who really gives a shit about what celebrities do or say? I just want to see them act in good films and NOT hear their slant on politics, the environment or schlepping products. Just shut up and act and collect your fat paycheck as you "couch cast" for Harvey Weinstein.

Agent00R - 12/31/2017 2:55:54 PM

0 Boost

I feel the same way; however, he is Lincoln's spokesperson and he is acting in these marketing spots for the brand, which is currently going through a renaissance.

So, you can get off your soap box now.

llaroo - 12/31/2017 9:42:21 AM

+2 Boost

ultimately celebs plug themselves vs product. Nothing in that commercial made me think of the NAV. It was all close ups of him. Ego trip as always. Stupid Commercials. Dump the agency and the actor, redesign the beast.

Agent00R - 12/31/2017 2:57:01 PM

0 Boost

I could be wrong but I doubt he scripted/directed the commercial.

llaroo - 12/31/2017 9:50:43 AM

+1 Boost

great Audi commercial, suggests the aethletisism of the vehicle, true or not, its all about the message

https://www.youtube.com/watch?v=VNt03WxIAg0

jeffgall - 12/31/2017 5:49:51 PM

+1 Boost

I cant stand commercials that barely show the car

Hawk - 12/31/2017 10:07:42 AM

+3 Boost

Never noticed a Lincoln advert before his participation, so I think he has done a great job for creating awareness, and very likely, a more positive attitude towards the Lincoln product line - and isn't that what it's really all about?

Agent00R - 12/31/2017 2:56:22 PM

0 Boost

Of course!

mini22 - 12/31/2017 4:13:49 PM

+2 Boost

I keep thinking if the Jim Carrey impersonation of McConounaughey of the original
MKZ ads.

MDarringer - 12/31/2017 5:57:54 PM

-1 Boost

The Ellen version in the MKC was pretty good too.

jeffgall - 12/31/2017 5:50:16 PM

0 Boost

Alright alright alright

templar19d - 12/31/2017 6:06:21 PM

+3 Boost

Anyone else to see a reboot of the MkVII/VIII? Built from the mustang platform with the 5.0L V8. Ultra luxury/tech but able to undercut the cost of it's peers by 20k. compete with the SC500 for 75-80k maxed out options.

MDarringer - 12/31/2017 6:20:33 PM

-1 Boost

It makes far too much sense to do that, but given how crossovers are where its at...

randy3023 - 1/2/2018 1:15:19 PM

+1 Boost

Has Matt actually sold any Lincolns? I'm not seeing many.

MDarringer - 1/2/2018 4:53:57 PM

+2 Boost

I won't even comment on the illogic of your statement.
OK, why not?
If I close my eyes, have Tesla sales collapsed to zero?
Lincoln sales are up for 2017, 2016, 2015, and 2014.