Aston Martin May Answer The Tesla Roadster With An EV Sports Car Of It's Own

Aston Martin could target new Tesla Roadster with lightweight, pure-electric sports car, and our exclusive images preview how it could look

Aston Martin could launch a lightweight, pure-electric sports car to rival Tesla’s forthcoming next-generation Roadster as part of a wider push towards electrification, Auto Express has learned.

The British brand announced recently that it will sell 155 examples of the RapidE pure-electric car next year. And it has committed to having at least a mild-hybrid version of all its models by 2025.

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MDarringer - 1/4/2018 11:45:14 AM

0 Boost

"Answer" Tesla at 2-3X the price? Now that's logical.

1lostVW - 1/4/2018 7:39:23 PM

+2 Boost

More fake news for the starved brand, cash is running out fast with the recall of 5,000 cars in America alone. Now for the circus act, a predictable look into the future where there is nothing more than smoke and mirror...
Are there really that many fools in the investment community to believe that Aston has a prayer without fully merging with a larger company? Their product plans sound like a well funded super luxury company, not a company with less than $100m cash in the bank...The stock play is all the management focused on.. and this plays into that narrative, emphasis on plays.

MDarringer - 1/4/2018 9:01:20 PM

+1 Boost

Given how much Mercedes is in every new Aston, the "merger" has happened.

CANADIANCOMMENTS - 1/6/2018 8:55:56 PM

+1 Boost

Instead of this goofy car, I would be directing resources to Aston Works to pump out special editions of the DB4 GT at $1.5 USD per unit. Each year something slightly different and then HUGE money for a Zagato GT version. This, of course, is in addition to their repair and restoration business. There is a huge opportunity for a 100-year-old brand to mine its history and bring back old road and race cars for a willing and well-heeled group of buyers.