Volkswagen Lowers 3 Row Tiguan Price To Boost Sales

Volkswagen is lowering the price of the new three-row Tiguan to better "conquest customers" in the highly competitive compact crossover segment.

In a notice to dealers Thursday, the automaker said it is cutting the sticker price by $600 on the base S trim, $2,180 on the midlevel SE trim and $1,460 on the SEL trim. The price on the top-level SEL Premium model is unchanged. Dealers were told the change is effective immediately and that new Monroney stickers would be mailed to dealerships for existing inventory.

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MDarringer - 1/5/2018 11:15:30 AM

+2 Boost

As usual, VW doesn't get it until it's too late. Yes, the new Tiguan is 1000% better than the Tiguan it replaced, but the CRV and RAV4 are simply better than the new Tiguan as are others in the segment. But even if the Tiguan were better, because VW desperately needs sales, it should have been priced well BELOW the competition. The damage has been done. VW did their bait and switch. They published a theoretically competitive price and then did not ship vehicles matching that price. The reality is that the Tiguan and the Atlas get pricey fast. VW is not premium. VW is not the gateway to Audi.

MDarringer - 1/5/2018 11:35:36 AM

+3 Boost

The CRV is simply better in every way.

cidflekken - 1/6/2018 12:18:47 AM

+4 Boost

Just another example of many that VW appears to be hopelessly clueless. Who the fark doesn't vet out the pricing strategy on a new car trying to compete in what may be the most competitive segment in the US right now? Were they arrogant to think that buyers thought so highly of VW that they would pay? Well, apparently so.

mre30 - 1/6/2018 12:00:58 PM

+3 Boost

All those Wolfsburg/Lower Saxony union socialists who work for VW (one of the least efficient manufacturers out there) have pockets that need to be lined somehow.

VW cannot be price competitive at the low end, given its current cost structure.

Is the Atlas plant unionized yet? I'm sure its only a matter of time.

MDarringer - 1/6/2018 12:44:11 PM

+2 Boost

If you'll recall, VW tried to force UAW unionization on the employees and the employees rejected it.

atc98092 - 1/7/2018 11:53:18 AM

+3 Boost

VW lost a Tiguan sale as I could not get an SEL Premium anywhere in WA state. There were a few in Oregon, but the dealers weren't willing to trade with my dealer. I considered the CX-5, but decided on an 3.6R Outback Touring, and I couldn't be more pleased with it. I and my family have been VW customers since the 70s, but they lost me this time.

mini22 - 1/9/2018 12:31:44 AM

+1 Boost

The new Tiguan has an unrefined lackluster new engine that is in a car that is quite a bit heavy. Further it's handling is rather flaccid. VW think that this is what Americans want. The only problem is that the CRV and the CX5 proove that you can have a refined SUV that is also fun to drive. They need to up their styling as well.

skytop - 1/11/2018 7:08:06 AM

+1 Boost

Volkswagen is definitely a force to be reckoned with. They are successfully emerging from their self imposed near devastated diesel emmisions fiasco.

MDarringer - 1/11/2018 8:10:48 AM

+1 Boost

Not in the USA they aren't.