VIDEO: The All-new Lamborghini Urus DETAILED In This 360-degree Walkaround

A vehicle that's been creating a helluva amount of buzz since its debut has been the all-new Lamborghini Urus. The first raging bull sport-utility vehicle since the LM002, it marks a BIG moment for the supercar manufacturer.

Also, it marks a significant breakthrough in the automotive industry as an all-new, super high-end luxury market opens up for SUVs. 

While we've shown you plenty of pictures of the all-new Urus, we wanted to pull the curtain back a bit more. In recent weeks it seems that corporate has made a point to distribute a bunch of Urus vehicles to for dealer parties and VIP viewings to drum up interest in the SUV. The goal is simple: Fill up the order banks, ASAP. 

That said, one individual who had the chance to get up close and personal with the Urus made sure to detail the vehicle inside and out. Although I take issue with the use of the word review — since it's essentially a sales pitch — it is a nice clip that goes through the all-new Urus, top to bottom.

Check it out below and let us know your thoughts below in the comments!


Lamborghini Urus SUV 4X4 for the win!!! Watch and learn in today’s video all about the all new Lamborghini Urus in today’s vlog. I stopped by Manhattan Motorcars to film this review of the Lamborghini Urus SUV. Thank you to Luca for the opportunity.

MDarringer - 1/28/2018 11:48:10 AM

-3 Boost

Its greatest sin is that it just isn't attractive.

CANADIANCOMMENTS - 1/28/2018 7:40:40 PM

+2 Boost

@MD Agreed. It looks a bit like a Cayenne that had a bad facelift. Using the same platform, they did not have a lot of choice. Rear visibility is almost non-existent. The front end is just so deep under the hood. Maybe it would have been better to do a single platform model like a reborn LM002 with the Aventador V12. Completely crazy and priced at $450k.

MDarringer - 1/28/2018 7:51:05 PM

-1 Boost

Something like a scissor-door "dune buggy" would have been more Lamborghini than a station wagon.

mre30 - 1/28/2018 7:51:47 PM

0 Boost

At least it has 'frameless' doors so that when Lambo wants to do the inevitable line extension, they can easily convert it into a Lambo Urus Evoque Cabriolet.

mre30 - 1/28/2018 8:09:12 PM

0 Boost

Just watched the video - I wonder if every Bentley dealer has, like, 15 available $220,000+ Bentayga's in inventory? There might be $40,000+ cash on the hood to move the Bentayga's I hear. Yet they are still there in the Bentley/Lambo/Porsche Manhattan candy store (sorry, parking garage).

A $130,000 Cayenne is one thing, but I guess a $220,000+ Bentayga is a totally different sales proposition.

I guess VW Group will soon find out if there are more takers for a $200,000 to $300,000 Lambo SUV than there were for slightly cheaper Bentayga.

Anyone have any insights?

Dexter1 - 1/28/2018 10:47:52 PM

0 Boost

Really an atrocity. That silly front end with the tuning fork accents. The confused side sculpting. A visual fail on Lambo's part. That said, I'm sure it will sell like crazy.