BMW Picks Up Speed In January With A 5% Increase In Sales

Most notably, the new BMW 5 Series showed strong growth for the seventh straight month, with 2,456 vehicles sold – nearly 10 percent of which were the BMW 530e iPerformance plug-in hybrid electric variant.  The all-new BMW X3, which came to market in November, also performed well with 2,954 vehicles sold.

“Our newest products continue to be very well received by consumers, which has helped us carry the momentum that we created in 2017 into 2018 and given us a great start to the New Year,” said Bernhard Kuhnt, President and CEO, BMW of North America.  “We have many new products to launch in 2018, starting with the first-ever, and much anticipated BMW X2 which will begin appearing on showroom floors later this month for its sales debut in early March.”     

MINI Brand Sales

For January, MINI USA reported 2,937 vehicles sold, a decrease of 5.6 percent from the 3,110 sold in the same month a year ago. 

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported January sales of 21,953 vehicles, an increase of 3.5 percent from the 21,219 vehicles sold in the same month a year ago. 

BMW Group Electrified Vehicle Sales

Electric and plug-in hybrid electric vehicles sales totaled 1,145 vehicles, accounting for 5.2 percent of BMW Group vehicles sales in January. 

BMW currently offers six electrified models in the U.S., including the BMW i3 and BMW i8, as well as the BMW i Performance models: BMW 330e, BMW 530e, BMW 740e and the BMW X5 xDrive 40e. MINI offers the MINI Countryman plug-in-hybrid electric vehicle.
 

BMW Pre-Owned Vehicles

· In January, BMW Certified Pre-Owned sold 9,113 vehicles, a decrease of 10.7 percent from January 2017.

· Total BMW Pre-Owned sold 16,970 vehicles, a decrease of 6.9 percent from January 2017.

 
MINI Pre-Owned Vehicles

· MINI Certified Pre-Owned sold 718 vehicles in January, a decrease of 15.6 percent from January 2017.

· Total MINI Pre-Owned sold 2,039 vehicles in January, a decrease of 6.8 percent from January 2017.

GermanNut - 2/1/2018 10:18:20 PM

+2 Boost

The SUVs are still experiencing very sluggish growth. If the new X3 doesn't sell well, which is possible given it's a tough segment, look for BMW to have another down year.

MDarringer - 2/1/2018 10:51:49 PM

+1 Boost

BMW's #1 issue is dull styling and too much money for the car.

cidflekken - 2/1/2018 11:07:55 PM

+2 Boost

The X2 will add to the numbers, IF it doesn't take away sales of the X1.

MDarringer - 2/2/2018 12:03:52 AM

+1 Boost

I predict the X1 will needs steep discounts once this is in the dealers. This is just too wonderful looking to settle for a brand-new, ten-year-old-looking X1.

GermanNut - 2/2/2018 12:23:40 PM

+2 Boost

To show just how far BMW has fallen in the U.S. over the past two years, BMW's January 2018 sales were up 5% while Mercedes-Benz's January 2018 sales were down 0.9% but Mercedes-Benz still leads BMW by over 6,000 units.

The dull styling, cheap interiors and lack of Ultimate Driving Machine dynamics have cost BMW big time in the U.S.. Even though global sales have increased, the poor performance of the U.S. market is unable to be shaken off due to how large a market it is for BMW.

2ndbimmer - 2/3/2018 10:14:15 AM

+1 Boost

With a lot of new product coming out, BMW should definitely have a stronger year. Of course, with the new product coming out in only the 4th quarter, should be a slight increase still.
I have been in a lot of Mercedes, Audis and Lexus vehicles that are new, I would say their materials feel a lot cheaper than BMW's.
Every brand is getting way too expensive though and should be an interesting year for all brands.

MDarringer - 2/3/2018 11:17:11 AM

+3 Boost

The problem with BMW's new products--X2 excluded--is that they look 10 years old. The 7 Series and the 5 Series were indistinguishable from the previous ones and the 3 Series is poised to make the same mistake. The 8 Series is a massive disappointment stylistically. BMW is in deep caca and they keep crapping out more boredom.