Alfa Romeo Outsells Fiat For Second Month In A Row - What Should They Do To Right The Ship?

The Downward Spiral wasn’t just a groundbreaking Nine Inch Nails album — it also aptly describes Fiat’s current sales trajectory in North America. (Sorry for the headline, Corey.)

With January 2018 figures out of the bag, the state of Fiat Chrysler Automobiles’ Fiat brand becomes ever clearer, though we’ve known it was in trouble for some time. Reintroduced in this market in early 2011, the four-model brand continued its downhill sales slide last month, with corporate cousin Alfa Romeo outselling it for the second consecutive month.

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mre30 - 2/6/2018 12:03:57 PM

0 Boost

Time to pull the plug on Fiat. Ask VW, ask GM, ask Ford...Americans don't care for small, cheap, cars.

They want seemingly premium vehicles that fuel their aspirations!

Even with its flaws, Alfa fits that bill.

Its all about product and no one cares about the products Fiat has on offer.

Pull the plug.

222max - 2/6/2018 12:13:10 PM

+1 Boost

Fiat is a brand built on the appeal of cuteness and there aren't enough people who have cute as a top priority. There are just too many better alternatives.

Tiberius1701A - 2/6/2018 1:57:01 PM

+1 Boost

Less and lesser.

ilovecar2015 - 2/6/2018 2:09:25 PM

+1 Boost

Bring J.Lo back to Fiat's commercial. j/k

TomM - 2/6/2018 3:22:26 PM

+1 Boost

Fiat does not produce cars for the American market - their cars are typical European ones - that they do not really bring here. With the Exception of the Miata based Sports car - they should have stopped bring them here long ago. The 500 really does not appeal - Rebrand that Spyder to Alfa and get rid of Fiat here.

malba2367 - 2/6/2018 5:28:52 PM

+1 Boost

They should remove the fiat brand from the US market. They can easily bring over a couple fiat models to cover the small car market when the 200 departs. They should convert the existing Fiat dealerships to Alfa Dealerships (getting an Alfa Dealership is probably the reason most of the Fiat dealers agreed to build a new store anyways).

MDarringer - 2/6/2018 9:35:35 PM

-5 Boost

This is a sad commentary on Fiat because Alfa Romeo's volume is laughably pathetic.

MDarringer - 2/6/2018 10:02:53 PM

-2 Boost

What does that have do do with Fiat?

valhallakey - 2/7/2018 12:47:00 AM

+3 Boost

My wife and I went car shopping this weekend and drove the Alfa Romeo Giulia TI Sport AWD along with a BMW M240i xDrive. All I can say is that I would readily lease the Alfa. I was quite amazed by that car. I expected it to be good but not great. It was absolutely a blast to drive. Not quite as quick as the BMW, but the steering/chassis/suspension they have nailed. It also has more room, unique good looks, excellent real world power for a 2.0L with no turbo lag... got us thinking. I say go drive one if you haven't and prepare to enjoy yourself. We may end up in the BMW because she feels more at home there, but it won't be because the Alfa is not a great car, it is!

MDarringer - 2/7/2018 8:11:38 AM

-1 Boost

LEASE don't buy.