Audi To Challenge Siblings Porsche And Bentley With New Technology Packed SQ8

Audi has made no secret of its desire to expand its Q-named SUV lineup. Right now, the biggest one you can buy is the Q7, but very soon the Q8 will arrive. Although slightly less roomy inside, its exterior dimensions are clearly sportier, therefore more attractive. These latest spy shots from our always intrepid photographers prove that point. The test mule you see here is apparently the upcoming SQ8, the more powerful version. How can we tell? Check out its quad exhaust pipes, a clear-cut sign of its performance capabilities.
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TomM - 2/8/2018 4:57:02 PM

+7 Boost

VW is essentially trying to duplicate the old General Motors model - where they had LOTS of brands that overlapped each other. And eventually this leads to confusion on the buyers mind - and reduces the value of the upper brands as well. Worse - if the platform is not as good as expected - it spreads it lacking to other brands as well.

An Audi will never replace a Bentley - they are in different worlds - even if they are built on the same platform. I believe the same between Porsche and AUdi as well - although there are some who accept AUDI at a higher level than I do. At some point - you get tired of seeing the same cars (literally) all the time!

TheSteve - 2/9/2018 7:56:44 PM

+1 Boost

Audi should be Audi, and not pretend to be Bentley.

malba2367 - 2/10/2018 10:56:25 AM

+1 Boost

This headline is nonsense...Audi is not trying to "compete"with Bentley with this model. It will have the V6 engines and be nowhere near $230K in price....they may steal some sales from the cayenne but that is the only overlap between this model and others.
The old GM strategy was to take basically the same car and doll it up with a few trinkets here and there and pretend that it was a totally different model. VW does much better with distinguishing the models to the point that the average customer has no idea that the Touareg, Q7, Q8, Cayenne and Bentyga all share similar underpinnings.