Mercedes Puts Aside The Detroit Auto Show In 2019 - Has Better Options

Mercedes-Benz confirmed it will have no formal presence at the North American International Auto Show in Detroit in 2019, striking a blow to the event as more manufacturers save major vehicle introductions for tech conferences or their own special showcases.

Mercedes cited the "rising complexity" of the auto industry and the slew of products and services it’s developing for the decision to reassess its participation in the Detroit show. The German automaker said it will decide on participating in future auto shows and events case by case.

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carsnyc - 2/13/2018 2:24:46 PM

-1 Boost

Very pretentious

cidflekken - 2/13/2018 5:05:55 PM

+1 Boost

There's still LA, NY, and Chicago to make debuts as those are the largest shows in the US. Not to mention all of the international shows, i.e., Paris, Geneva, Tokyo, etc

TomM - 2/13/2018 5:09:48 PM

+2 Boost

Add in the fact that the Detroit Auto SHow is overtly AMERICAN in its scope and has been virtually from the beginning.

MDarringer - 2/13/2018 10:09:21 PM

0 Boost

LA is a total JOKE of an auto show.

But the San Diego Auto Show...now that's the crown jewel.

mre30 - 2/15/2018 8:30:27 PM

+1 Boost

I hate to say it (because I LOVE going to the auto show) but the internet has significantly reduced the ROI on an automaker showing up at an auto show.

At this point, aside from the odd press-release type event most auto shows exist so the local/regional dealers can make some sales with impulse buyers (at least in NYC).

Auto shows are significantly less relevant than they were 10 years ago. I suspect that there will be a consolidation whereby they venues get specialized (Detroit = domestic and NY/LA/Chicago = prestige brands) and the rest of them get squeezed out.