Audi And Porsche Plan To Put Tesla In It's Place With New EV Platform

Audi And Porsche Plan To Put Tesla In It's Place With New EV Platform
In order to take on Tesla in the all-electric luxury segment, Audi and Porsche decided to join forces last year and build a new electric vehicle platform from the ground up together.

Now the CEOs of each company discuss their work on the new platform in an interview.

In their first interview together, Porsche CEO Oliver Blume and Audi CEO Rupert Stadler talked to Stuttgarter-Zeitung (translated from German) about the structure of the cooperation.

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mre30mre30 - 2/13/2018 2:06:45 PM
+9 Boost
Let me save all of you, the suspense ignited by the headline...

"Audi And Porsche Plan To Put Tesla In It's Place With New EV Platform"

.... which will spawn a VW electric vehicle, a Bentley electric vehicle, a Lamborghini electric vehicle, a rare 500-unit limited production Bugatti electric vehicle, Ducati's first non-motorcycle - a Ducati electric vehicle, and for those of us outside the US on a limted budget, a SEAT electric vehicle.

Tesla is sure going to have a lot of competition!


mre30mre30 - 2/13/2018 2:07:34 PM
+9 Boost
Oh, SCANIA is rolling one out too.


TheSteveTheSteve - 2/13/2018 2:08:53 PM
0 Boost
I don't think anyone is thinking about "putting Tesla in its place."

EV manufacturers are just vying for a piece of that tiny, single-digit market share EV Pie. Hopefully, EV popularity expands so that everyone -- manufacturers and EV fans alike -- can prosper. The big question, is whether EV adoption can reduce pollution in a meaningful way.

The sad fact is that the majority of air polluters, such as the huge ships burning bunker oil (as close to crude oil as you can get), do far more environmental damage than ICE cars.


TomMTomM - 2/13/2018 5:08:02 PM
+9 Boost
I agree

I have yet to see the demand widespread for a huge number of EVS - although they will be required in China - so I believe that is where they will go for volume.

Before we can have volume EV sales - we need major Infrastructure improvement - along with major additions to our Electric Production capability - all the way down to stronger service in lots of houses. THIS is going to take DECADES - not years. ICE will be around for a long time.


SanJoseDriverSanJoseDriver - 2/13/2018 9:32:56 PM
-3 Boost
It will be closer to years than decades, we are standing at the inflection point of where EV platforms cost the same as ICE (then add lower cost to fuel, maintain, better performance, etc.). All automakers are now investing billions into EVs because this is inevitable. It it weren't for Tesla, perhaps it would have been another 10 years down the road, but it would have still happened eventually.

As for infrastructure, most car charging is done at night when demand for electricity is low. Most people drive 40 miles a day or less (10 kWh), it will be a marginal strain for a long time. By the time EVs are dominating in let's say 5-10 years, we'll have plenty of grid storage and renewables to manage that.


supermotosupermoto - 2/14/2018 12:08:18 PM
+5 Boost
The days of ships burning bunker are ending soon - The International Maritime Organization is mandating the change to lower emmisions. CMA CGM (one of the largest lines in the world) is already switching over to a LNG-powered fleet. Others will follow.


SanJoseDriverSanJoseDriver - 2/16/2018 4:23:10 AM
-6 Boost
You really think automakers would be investing billions in EVs today if they weren't afraid of Tesla? VW has mentioned several times that they are making these investments to fend off Tesla and even cancelled a Phaeton because it needed to be as good as a Model S. Hate on Tesla all you want, competition leads to better cars for everyone.


SanJoseDriverSanJoseDriver - 2/17/2018 1:12:38 AM
-7 Boost
Actually, they did. A long-range EV that was a compelling alternative to a similarly priced ICE car. (Long-range EVs did not exist 130 years ago, the Roadster was the first).


cidflekkencidflekken - 2/13/2018 5:04:24 PM
+11 Boost
The article feature photo looks like an Acura ZDX


vdivvdiv - 2/13/2018 8:56:08 PM
0 Boost
They're still planning after all these years?!
Master Yoda said: "Do. Or do not. There is no try."


MDarringerMDarringer - 2/13/2018 10:05:10 PM
+6 Boost
I think the Germans are about to vanquish Tesla. I'd love to see them hit the Model S hard and to the penny with a better car.


carloslassitercarloslassiter - 2/13/2018 11:18:27 PM
+1 Boost
I think the Germans are about to vanquish Tesla. I'd love to see them hit the Model S hard and to the penny with a better car.
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I'd like to see an American auto company be successful, but that's just me.


joziejozie - 2/14/2018 12:13:12 AM
+1 Boost
Thank you for that comment.


SanJoseDriverSanJoseDriver - 2/14/2018 5:45:47 AM
-2 Boost
Exactly...


mre30mre30 - 2/14/2018 9:38:36 AM
+7 Boost
It is not so simple to label Tesla as an "American".

The Lithium in the batteries comes from Chile most likely although the "Monroney" cites 55% US/Canada parts content for the Model S and 50% for the Model 3 (thanks google!)

If the parts were weighted by "value" versus "quantity" I suspect that the results would be different.

I would like to see the Germans be successful because instead of my TAX DOLLARS


mre30mre30 - 2/14/2018 9:40:59 AM
+6 Boost
....instead of my Tax Dollars subsidizing each Tesla on the road to the tune of at least $7,500 tax dollars plus other less obvious govt subsidies, transforming a 'non-economic' and non-viable product into one that is barely viable, I would rather see the EU and German taxpayers funding all this non-sense and any Americans who want to go EV, can do so on the backs of the German taxpayers!


SanJoseDriverSanJoseDriver - 2/15/2018 2:53:58 AM
-1 Boost
Your tax dollars subsidize all companies that make EVs (so all auto manufacturers very soon), not just Tesla. Everyone will get their 200,000 cars.


SanJoseDriverSanJoseDriver - 2/16/2018 4:27:38 AM
-5 Boost
They bought a factory literally NO ONE wanted for $50 mil. Yes, they got an amazing deal, that any other manufacturer also could have bought it. No one wanted to build cars in California at that time. Now there are over 10,000 employees and dozens of local businesses around the factory that have flourished. 4 other EV-only companies have also set up shop in Silicon Valley.

As for the 5 billion, Tesla paid back their government loan with interest, and early. US taxpayers got swindled from the bailout and lost tens of billions of dollars on saving GM and Chrysler. Whatever ZEV incentives exist are also offered to other companies, as they should be.


MDarringerMDarringer - 2/16/2018 8:15:12 AM
+8 Boost
And yet @SanJoseDriver maintains that he does not work for Tesla in PR.


SanJoseDriverSanJoseDriver - 2/17/2018 1:13:31 AM
-7 Boost
I don't, it's a company I really admire and root for.


SanJoseDriverSanJoseDriver - 2/16/2018 4:29:51 AM
-6 Boost
Over a nonexistent Model 2, sure. I think you would be the only person on the planet to legitimately take a Golf over a Model 3.


SanJoseDriverSanJoseDriver - 2/17/2018 1:16:47 AM
-7 Boost
You're probably a very late adopter on tech. I've followed enough tech trends over the course of my life to know this is very likely what most cars will look like 5+ years from now. You make a ridiculous analogy because you have no appreciation for what the design actually means--just that it looks different than what you are used to. You're going to be in for a huge surprise.


dumpstydumpsty - 2/14/2018 2:13:31 PM
+1 Boost
...don't just talk about it...be about it, VW.

i hate seeing these regular rumor/headlines about VW's EV plans. kind of sick of seeing them. especially since there's only 1 or 2 small non-sporty VW EV's in production.


SanJoseDriverSanJoseDriver - 2/17/2018 1:20:08 AM
-7 Boost
And how much range did it have, how many people bought it? EVs should have popularly available for a long time, but a lot of corruption and collusion destroyed the market for them. Tesla made the first long-range EV, Nissan made the first mass market consumer EV.


MrEEMrEE - 2/17/2018 10:33:28 AM
-1 Boost
German brands able to be price competitive to even come close to current EV's, that is wishful thinking.


MDarringerMDarringer - 2/17/2018 11:21:22 AM
0 Boost
The reality is that they will charge what they charge and have no problem selling them. Tesla is about to be obliterated by mainstream and premium.


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