Porsche makes a move to try and stop 911 R flippers

We are pretty much aware that a lot of people purchase limited run cars to sell them for double or triple the price. And this always happens with whatever brand you can think of. One of the models that have been flipped by resellers is the limited-run 911 R.

And as a response to this, the man in charge of the Porsche 911 recently admitted that they came out with the GT3 Touring package at the recent Frankfurt Motor Show in September to target resellers who have been flipping their cars.
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PUGPROUD - 2/15/2018 5:21:43 AM

+1 Boost

While a big Porsche fan myself this is rich. You build a limited number of models (forcing unattainability by many), in a specification appealing to enthusiasts (but don't offer these specs to your broad enthusiast base of customers), you offer it only to a select number of buyers of your choosing (pissing off thousands more), at a high price to maximize your profits (telling the majority of your customer base "You cannot afford it and if you can we are not selling you one), and to the lucky few who get one you limit their ability to sell. Whatever could go wrong ? Its a blatant short term profit grab by Porsche based on greed that angers most of its followers on so many levels and tells its buyers play by our market rules or you don't get to buy the next limited model we offer. This is not a free vibrant market at work its a controlled economic game to benefit a few. The backlash has been great and now Porsche is to offer a purer truer driving Porsche in unlimited quantities to try and appease its base. Enzo Ferrari's approach (now overtaken by a similar approach as Porsche) was to make as many of a model as the market demanded less one. Better to satisfy the market as a whole except for one customer then piss off most of your loyal customers. Why have loyalty to a brand that won't sell you the model you want even if you can afford it?

MDarringer - 2/15/2018 8:17:40 AM

0 Boost

Porsche should have NO OPINION on what a customer does after the sale. But we should expect such interference with customer freedoms given that Porsche comes from Gestapoland.

One solution would be to build more of them and rake in more profit.

Another solution would be to double their own price in the first place.

carloslassiter - 2/15/2018 1:22:58 PM

+1 Boost

In fact, there are 911 Rs out there that are still up for grabs, only they cost $1.25 million now. Of course, any automaker who took their time, effort, and sweat into developing these cars would not be happy to hear this news
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Why would Porsche be unhappy to hear that their cars are insanely desirable?

TheSteve - 2/15/2018 7:04:30 PM

+1 Boost

Porsche would not be the first to sell their product under a "non-flipping" contract. Ferrari did this.

People who are genuine Porsche fans, who want the car to drive it, or just to own it, will be pleased. People who are in it only to make a quick buck, will be pissed.

Porsche has a choice. They're sure to upset and alienate one of these two groups. If I was Porsche, I'd care more about actual Porsche enthusiasts, and not the profiteers.