#GIMS: Audi's 2019 A6 Gets Let Out Of The Bag Early - An E-Class Killer Now?

Absolutely not, try again.

coming from an Audi lover that's an A6 killer. Wtf ? Just like the E class is critical for Merc and I feel it was let down, same for BMW 5 series, this version does nothing for A6 to stand out in the Audi family.

I'm underwhelmed with this gen E-Class exterior, this A6 looks much better.

AS I have said before - Until AUDI (And BMW) decides to style their cars so that do not look SMALLER than they are - they will not succeed in the larger cars - and that is largely why AUDI will never really attain a Premium Luxury Car status - because they sell small numbers of larger cars.

THe problem is - AUdi and Bmw style their 3series/a4 first - and then spread that style to the rest of the line - WHERE Mercedes styles the S class first - and then makes the rest look more like it. So - the smaller Mercedes look like the big car - but you can still tell the big car from the smaller ones - something nearly impossible from AUDI. THey need "something" that designates each size class desperately.

You can't tell the S-Class from the C-Class unless you are in side the car. they look the same from the front and back. Also, Audi has been a Premium Luxury car maker for a long time.

Ok. Going to try to give balanced feedback here. Glacial evolution of the design, for sure. Very conservative and even adopted Asian-inspired fender curves, but not necessarily for good effect. The design had to be pretty upright as not to encroach on A7 territory. Like the any new Audi design, it loses a bit of finesse in its styling details and lacks any emotion; designed by robots. However, not much different than the approach BMW took with the 5 Series. At least the design has a bit more surface flare that at least gives it some interest, unlike the E-Class, though the E-Class, to me, looks much more refined and upscale.

THe problem is - AUdi and Bmw style their 3series/a4 first - and then spread that style to the rest of the line - WHERE Mercedes styles the S class first - and then makes the rest look more like it.
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So in other words, the small Mercedes looks like the big one which is good, but the Large Audi looks like the small one which is bad. Got it.

Which would you rather have - AN Avalon that looks like a Corolla - or a Corolla that looks like an Avalon?

As long as Mercedes still leaves enough difference that you can tell the SIZE of the cars apart - making the small cars look more upscale is what Luxury buyers want.

ANd as long as Audi makes its A8 to look like an A4 - and leaves little difference that you cannot really identify even the size of the vehicle until up close - I really do not want a large luxury that has NO presence and looks like a small sports sedan

Fell asleep halfway through looking at the pic, boring design, as usual.

I have seen the new A7 upclose and sat in it. It is stunning ( to me ) and the interior reflects the progressive exterior, it looks like the same interior is plopped into the A6 that is more upright and conventional in design. So, A7 interior does not work with A6 exterior I feel.

Guess it's official

https://youtu.be/s1VbzBBrN3k

Faint praise - but I would emphatically state that the new A6 is the best looking Audi in the current lineup. It might look similar (identical?) to the other Audi's but it is really a well-proportioned vehicle. It is better looking than the MB E-Class and the BMW 5-series.

A++ as a standalone design (B- lumped in with the rest of the Audi lineup).

Its OK.

I would think your "standalone" and "lumped in...." ratings would be reversed based on your description.

...so it is best-looking on its own and it gets dragged down by the rest of the Audi lineup:

Best on own = A+++ and
Dragged down by others = B-

Another careful design evolution of a very successful model for Audi. I love hearing all these comments about how Audi doesn't do enough to change its designs from one generation to the next and then I look at the sales numbers and realize why Audi does what it does.

Audi has achieved 84 consecutive months of sales growth in the U.S. market. More importantly, it's growth rate has dramatically outperformed BMW and Mercedes-Benz over the past 2 years in the U.S. (BMW saw its U.S. sales decline in 2016 and 2017).

Audi has transitioned its U.S. sales success into global success as well. Audi outsold BMW globally in January of this year and had an impressive sales performance in China.

The new A6 continues Audi's tradition of creating luxurious and technologically cutting edge vehicles. Between the new A8, A7, A6 and Q3, which will be unveiled later this year, Audi is set for continued sales growth in both the United States and globally.

I don't this this is necessarily an ugly nor dynamic styled vehicle from Audi. Looks like a slightly refreshed current A6.

The problem is that the MB E-Class sells a lot more than the other models and the A6 is at the bottom of the barrel when it comes to sales in this class. They compare it in name to the BMW and the E-Class because it's German, but in sales, it fails horribly. It is outsold by the Genesis G80 and it's only been on the market in its current form body a few years and as a Genesis for less than 2 years. Yes they have been successful with 84 consecutive months of sales increases, but that is bolstered mainly by their A4 & Q5, and hardly anything else even competes in any category. The A7 hardly sells anything, the A6 is bad, the A7 does decent but it's a niche category, and they rely heavily on the small vehicles. Not to mention, I believe they have created their own rental company like others and helps with their "sales figures"

Welcome to 2005.

^^^
Literally not true.

For folks who are interested in what a 2005 Audi A6 looks like, Google -- 2005 Audi A6 -- and then click the "Images" link.

Mind you, Matt's diverging from objective truth is not exactly news, either :-/

This is borderline pathetic and if the interior looks like the new A7 there goes the little love I still had for Audi.

Nice classic design - exactly what a modern A6 should look like. Much prettier than the atrocious new E-Class.

Volvo is going to be pissed, someone stole Thor's hammer!

When I look at today's Audis, I think they look... fine :-/ Not exciting, or beautiful, or stately, or elegant, or sporty, or sexy. Not ugly, either, which is good. They're... okay... I guess.

Is that the reaction Audi seeks? At least we're not ugly?

I think they are looking to continue to sell them in record numbers. I think that is the reaction they are looking for. It does look like my current 13 A6 but I will probably get the new one for the tech alone.

once the A7 is out you might appreciate it more, the interior with the wood trim is amazing and I think the exterior is modern sleek and yes intentionally understated