#GIMS: The START Of A New Beginning? Geneva May END The Age Of The Car Show Booth Babe

A year ago, two blondes in skintight silver mini dresses and stiletto heels were stationed at Ssangyong Motor Co.’s display at the Geneva car show.

When the annual event reopens Tuesday, the South Korean manufacturer’s “booth babes” -- as they are known in the industry -- will be gone, replaced by male and female models dressed in sportswear to promote its line up of pick-ups and cars.

Ssangyong isn’t alone in bowing to pressure from the global #MeToo movement against sexual harassment. Larger automakers including Toyota Motor Corp. and Nissan Motor Co. have also said they will cut back on the coquetry in Geneva...

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TomM - 3/1/2018 7:01:02 AM

+4 Boost

THat will be a big problem for LExus - after all - who would actually go to a Lexus booth to see one of their "styles" of car???????

MDarringer - 3/1/2018 8:14:10 AM

+2 Boost

I feel for the poor prostitutes who will lose this gig of being able to make money while not standing in the cold waiting for ugly men to pay them to perform.

carloslassiter - 3/1/2018 8:32:20 AM

+1 Boost

Thanks Obama.

MDarringer - 3/1/2018 8:54:05 AM

+2 Boost

So, you're advocating for sexism?

CarCrazedinCali - 3/1/2018 6:45:40 PM

+2 Boost

good riddance

CANADIANCOMMENTS - 3/1/2018 8:12:13 PM

+2 Boost

Booth babes, podium girls at races, they are all going to disappear. All for the better in my book. Far overdue as well.

MDarringer - 3/1/2018 9:29:53 PM

+1 Boost

They are demeaning to women and an eyesore to gay men.