Honda Sales Drop 5.6% In February - Acura Eeks Out Of The Red With A 1% Gain

Honda Sales Drop 5.6% In February - Acura Eeks Out Of The Red With A 1% Gain

American Honda Motor Co., Inc. (AHM) today reported February sales of 115,557 Honda and Acura vehicles, a decrease of 5 percent versus February 2017. Honda Division sales were down 5.6 percent on sales of 104,588, with Honda cars down 6.9 percent on sales of 50,646, and trucks down 4.4 percent on sales of 53,942 vehicles. Total Acura Division sales gained 1 percent in February with 10,969 units sold. Acura cars gained 17.4 percent on sales of 3,866, while trucks decreased 6.2 percent on sales of 7,103 vehicles for the month.

"As supplies of our light-truck offerings continue to grow, we've maintained a strong sales pace, notably with sharp increases to Pilot and HR-V," said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of the Honda brand.  "We're selling every CR-V we can build and it continues to lead the segment in average transaction price, which demonstrates its true retail demand."

Honda
Based entirely on retail sales, the new Accord performed strongly in a midsize segment that continues to be marked by heavy incentives and fleet sales. Pilot jumped nearly 50 percent in February as Honda's flagship SUV extended its winning streak to six straight months. Odyssey sidestepped the recent downward minivan trend, while HR-V moved ahead with a new February record.

  • HR-V set a new February benchmark, rising 6.9 percent on sales of 6,791.
  • Pilot sales jumped 48.9 percent on sales of 12,056, gaining for the 6th month in a row since production supply increased.
  • Against a receding segment tide, Odyssey made a solid gain based on retail sales, rising 3.4 percent on sales of 7,034 in February.

Acura
Much as they did in January, Acura cars drove against the industry tide with a solid 17.4 percent gain in February. 

  • TLX sales were up 16.1 percent in February on sales of 2,794 units.
  • ILX gained 22.3 percent on sales of 904 vehicles.



cidflekkencidflekken - 3/1/2018 1:42:37 PM
+8 Boost
Interesting that I don't think Honda has advertised a special lease offer on Accord or CR-V in a few months.


monstermonster - 3/1/2018 6:45:09 PM
-2 Boost
The Accord sales are terrible. I am not sure if it is because of the turbo engines or the CVT transmissions. The 6 year old Altima has similar sales to the Accord all new model.

I have not been following CRV sales but I do see them everywhere. They are pretty good looking.


carsnyccarsnyc - 3/1/2018 7:45:36 PM
-2 Boost
True. I see 2 or 3 new Camrys for every new Accord despite the Accord supposedly being the better package. For me, the small engine options for the Accord is reason enough to not even want to test drive it.


MDarringerMDarringer - 3/1/2018 9:30:50 PM
-7 Boost
No one wants a howling CVT.


cidflekkencidflekken - 3/2/2018 12:01:04 AM
0 Boost
Read my first comment.


MrEEMrEE - 3/1/2018 7:09:59 PM
-2 Boost
I see abundance at the local dealer. Toyota killing Honda, they will need to offer substantial incentives to recover.

I read but not confirmed, new turbo (CRV, Civic, Accord) may suffer typical direct injection issue of gas building up in oil during cold weather and short trips. They took a big risk with a new drivetrain in their three volume leaders.


MrEEMrEE - 3/3/2018 9:53:20 AM
-1 Boost
When you value low cost of ownership, there is no better than Toyota.


cidflekkencidflekken - 3/3/2018 7:13:38 PM
+2 Boost
True. I was actually surprised to see the Camry named as one of the Top 8 worst resale value, but it makes sense. The fact that Honda hasn't offered or advertising leasing offers on the new Accord or CR-V speaks volumes for why folks are still buying them. And the low sales has nothing to do with the lack of a V-6 for the Accord since the V-6 Accord accounted for a very low percentage of sales to begin with.


MrEEMrEE - 3/4/2018 9:45:32 AM
-2 Boost
You missed the reason. First, the new Camry is such a game changer it has affected the previous model resale. Second, is the incentives were high on the out going model to keep production up, this was also the case on last years Accord. In the case of the Accord, they appear to have pulled the rug out for the new model demand, which normally should be in sell-out mode this early. In addition lack of marketing, so-so Accord/CRV styling, and slipping reliability is hurting Honda sales.


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