Mirror, Mirror On The Wall, Whose Owners Are Most Loyal Of All? The Premium Segment Might Be A Shock!

Toyota, Subaru and American Honda customers are most loyal to the brand, according to a new study examining the rate at which customers trade in vehicles for one from the same segment, manufacturer, brand or model.

Edmunds analysts compiled the 2018 Edmunds Trade-In Loyalty Report from more than 13.9 million vehicle transactions between 2007 and 2017, examining the percentages of vehicles traded in to purchase a new vehicle. Lease returns were excluded from the study.

MrEE - 3/7/2018 6:47:22 PM

+3 Boost

no surprise here, people know a good thing and what they like. They also keep the vehicles longer than others.

carsnyc - 3/7/2018 9:14:52 PM

+3 Boost

Lexus and Audi topping Merc and BMW in the luxury segment!

MDarringer - 3/8/2018 8:15:21 AM

-2 Boost

What a rambling mess of an article. The conclusion was hilariously bad.