#GIMS: BMW Says Customer Demand Spurred Revival Of 8 Series

BMW says it was spurred on by customer demand to revive the 8-Series and shake up its luxury range.

The German brand will introduce the new 8-Series in the second half of this year. So far, the vehicle has been previewed in two- and four-door guises, including in two M8 variants.

While we spoke with BMW head of Product and Brand Communications at BMW, Eckhard Wannieck, at the Geneva Motor Show, we asked him why BMW decided to create a new 8-Series.



The 2018 Geneva Motor Show photo galleries are sponsored by Lexus.

2018 Geneva Motor Show (GIMS)

bmw7er - 3/8/2018 12:34:56 PM

+4 Boost

Behold the Pontiac M8.

cidflekken - 3/8/2018 4:10:42 PM

+3 Boost

So what happened to all the other customer feedback regarding numb steering feel and better interiors?

Yonder7 - 3/9/2018 1:07:35 PM

+1 Boost

Easy....most likely it won't happen. They need to be focused on High Volume cars and that wont be one of them. Also BMW M6 GC looks a lo nicer than this but was too heavy. Based on the way that 6 GT succeed, they fear that this beauty will fail again. However there is a new 2 series GC (a high volume machine) that is already on the way.