European Luxury Brands Determined To Make Geneva Auto Show Their Showcase

European luxury brands such as BMW, Mercedes-Benz and Aston Martin used last week's Geneva auto show to make a splash at the top of the luxury market dominated by VW Group's sprawling yet integrated empire of upscale brands.

At times, it got ugly, even if the cars were anything but.

Their problem is not just competing against Audi, Porsche, Bentley or Lamborghini, but the combined firepower of all four.

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mre30 - 3/12/2018 10:23:28 AM

+1 Boost

No doubt - there are lots of really nice cars on offer!

TomM - 3/12/2018 12:26:20 PM

+1 Boost

There are still a few brands we do not get into the USA - so that makes sense for them. In Addition - I would guess that few of these cars sell better in the USA - and some simply die on the vine.

Now - if I were Mary Barra - I would HOPE that this is recognition that the 6 new cars they are bringing out for Cadillac is pushing against some foreign purchases. However - they (Cadillac) do not have their big CUV online for that quickly.

However - once the foreigners learned that Matt was still adamant on getting ONLY a TVR - obviously the others cannot compete anymore!