"Toyota calls it “the single most important product in its history,” which may seem like a stretch coming from a company that sells over 400,000 Camrys every year in the U.S., four times the volume of it full-size pickup sales.
But of course “full-size pickup” and “100,000 sales” are two elements of Toyota’s U.S. product portfolio the corporate product strategists wish to redefine.
Before we get into the few specifics we can relate, though, we must first tell you about the Byzantine rules governing what we can’t mention. In order to attend Toyota’s official hands-on first-look first-drive preview held recently in Louisville, Kentucky, we had to swear a blood oath to maintain secrecy regarding many aspects of the Tundra family.
For example, although we drove several different Tundra models, we are sworn to secrecy regarding driving impressions – until January 8. That’s when Toyota will officially and publicly unveil the production Tundras at the North American International Auto Show in Detroit, with sales due to begin in early February."
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