Dealers Reportedly Refusing New Accord Shipments Because It Isn't Selling

Dealers Reportedly Refusing New Accord Shipments Because It Isn't Selling

Despite Honda putting together a formidable package in the 2018 Accord, dealers across the United States are having trouble selling the car, and not just because of the struggling midsize saloon segment.

It’s been reported that some Honda dealers are even turning down shipments from the Marysville plant, simply because once the 2018 Accord reaches a dealer’s lot, it’s being forced to just sit there.

According to Autonews, inventory levels stood at a 104-day supply at the beginning of the month, and the culprit seems to be the lack of enticing lease offers – something Toyota has a handle on, when it comes to the new Camry.


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countguycountguy - 3/13/2018 2:33:26 PM
-4 Boost
That's because it hideous and is trying to show the Camry they aren't the only ones that can make horrible looking sedans.


Dexter1Dexter1 - 3/13/2018 3:21:19 PM
-3 Boost
Bingo!


cidflekkencidflekken - 3/13/2018 11:27:42 PM
+4 Boost
LOL. Design has very little to do with sales in this segment. Haven't you figured that out yet? Otherwise, the 6th gen Sonata would be the best-selling mid-size sedan in history and the 3rd gen Optima would be right behind it.

Now, don't get me wrong, I don't think there is anything wrong with the Accord's styling in person. Pictures make it look a bit awkward, but in person it's sleek and handsome. No, it's not a drop-dead gorgeous car. But it's not ugly, either. To me, the Camry is much more awkward looking in person.


cidflekkencidflekken - 3/13/2018 2:58:08 PM
+12 Boost
This is exactly what I stated previously about Honda not offering strong lease deals on the new Accord. Not a single one since the car began production. Kind of a curious approach, really.


MaulvaderMaulvader - 3/13/2018 4:06:47 PM
+9 Boost
Three weeks ago a 3 year lease for an Accord LX at Honda.com was listed at $179/month with $2699 due at signing. Today those numbers are $249/month and $3199.

Yeah, I can see why they're not moving.


ilovecar2015ilovecar2015 - 3/13/2018 4:19:03 PM
-2 Boost
Meanwhile, Camry LE Hybrid beats Accord hybrid MPG, they're keeping V6 with 8-speed vs CVT Turbo 4, a lot more configurations, and willing to deal. Wonder why.


ilovecar2015ilovecar2015 - 3/13/2018 4:52:05 PM
-4 Boost
What planet are you from? 8-Speed is still the most reliable and efficient transmission. 10-speed is the newest thing, but many have said it keeps trying to hunt for the right gear (yes, even on the Lexus LC/LS).

BTW, the transmission is not from Toyota. It's a seperate company that makes these transmissions and it is been used by all automakers.


TomMTomM - 3/13/2018 5:53:36 PM
+6 Boost
Sorry - the NEW Camry has a NEWLY designed 8 speed DSG Transmission built by Toyota - Not a Jatco unit. IT is NEW Design DIRECT SHIFT transmission that has never been used before. History has shown that the Dual Clutch automatics have had more problems than conventional Automatic transmission and are generally no loved by the customers- It has no more history of reliability than the 10 speeds and 9 speeds conventional automatics that have been on the market LONGER than it has been.

And you are also wrong about it being used by ALL automakers - that is NONESENSE - it is unique to TOYOTA and LEXUS (THERE is a 10 speed version also)
EVEN with manuals -there was never a "universal" transmission that was used by even most of manufacturers. THe closest thing to a Ubiquitous Transmission is the ZF 8 speed RWD transmission the ZF-8HP used by a lot of different car makers - but by no means even 50% of them.



HoustonMidtownHoustonMidtown - 3/14/2018 7:07:44 AM
+1 Boost
It is NOT a DSG transmission

https://newsroom.toyota.co.jp/en/powertrain/transmission/


TomMTomM - 3/13/2018 6:16:06 PM
+6 Boost
This is WINTER Folks - and he Upper Middle and Northeast have suffered under three consecutive Noreasters - and some cities near the Great lakes have suffered under more than a few FEET of Snow.

The manufacturers take advantage of this time to offer incentives on their CUVs and SUVS - based on the idea that Four WHeel Drive is better in Snow - and you can see that in the sales of other 4 wheel drive "Cars" like Subaru and the Germans. They have been doing this for decades.

However - Winter will not last forever - it never does - and the manufacturers will ramp up offers on their Sedans for the spring/Summer - and they will sell sedans in greater numbers then - than they do now.


MDarringerMDarringer - 3/18/2018 10:08:45 AM
+3 Boost
It's stunning how fast the sedan market has collapsed. Major manufacturers are scrambling to shift production volume to crossovers. Keeping the customary number of crossovers in stock at this point is challenging.


skytopskytop - 3/13/2018 7:37:23 PM
-3 Boost
I purchased a new 2017 Honda Accord Touring and sold it about 2 months later. Between continual defect problems and miserable Honda service, and disgust with the poor engineering of the car, I decided to cut my losses fast.
HONDA IS THE PITS!


CarCrazedinCaliCarCrazedinCali - 3/14/2018 2:33:03 PM
+4 Boost
can you please tell us more about the defects and service experience?


carsnyccarsnyc - 3/13/2018 7:50:41 PM
-1 Boost
Not very atractive, horrible wheels, tiny engines, a dashboard copied from Mazdas a generation old. Do I need to say more?
The Camry, not a looker either but ok in the other 3 departments.


MrEEMrEE - 3/13/2018 8:36:30 PM
+1 Boost
The new Camry is selling very well and picking up big market share as nearly every other midsize is falling.
It is surprising the highly regarded Accord is lagging so much. It may be the new Civic took away too many potential Accord sales. Toyota is going to bring TNGA to Corolla next year.

There is bound to be some big incentives on the way to attempt to get sales back on track. Maybe Honda will bring back step incentives (like in Dec 2013) that can allow some to purchase for thousands less than dealer cost, if you can time your purchase right.

The reason Camry had one year of low resale is the bargain prices the outgoing model was selling for. Resale is against sticker and since incentives were around 10% plus typical 10% from the dealer, 31% is actually 11%.
Plus the new Camry is such a game changer.


malba2367malba2367 - 3/15/2018 10:05:11 AM
+1 Boost
Honda probably spent a lot of $$ on powertrain development so they are slow to pile cash on the cars. Toyota used the same engines so they can afford to pile cash on the cars. Looks like Toyota's strategy is a winner for now, and will be so even more with the inevitable recession starts sometime in the not too far future.


MrEEMrEE - 3/16/2018 9:05:47 PM
-1 Boost
Camry is the completely new engine and now the most advanced na engine. The Accord is using the Civic engines and probably responsible for low Accord interest.


MrEEMrEE - 3/18/2018 9:23:47 AM
+3 Boost
Agents have missed another important story, the new lower priced Accord hybrid. This may be the powertrain that will bring sales back, if Honda can deliver base model in volume.


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