Mercedes New Subscription Program Allows Owners Switch Vehicles On A Whim

Mercedes-Benz is close to deciding when, where and how to launch a U.S. pilot program for a flat-rate vehicle subscription service.

"We plan to have something ready within this year," said Britta Seeger, global head of sales for Mercedes-Benz, at the auto show here. "We are in the final conclusion" stage.

In Europe, Mercedes said this month it is teaming with Daimler Financial Services to launch the service — called Mercedes me Flexperience — as a pilot program at Germany's two largest Mercedes dealership groups.

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