Were Do You Go With Hyundai, Kia, And Genesis All Gunning For The Same Market?

Hertz, Alamo or Enterprise is where they go.

Firstly, Genesis is not targeting the same market as Hyundai and Kia. It's aiming far more upscale than the "value minded" Hyundai and Kia.

Secondly, we're not talking EVs, which comprise only about 3% of all cars sold in the US. The market for economy and mid-market ICE cars is huge! Add another player -- one who does the job well -- and they'll do nicely in the sandbox.

I agree with TheSteve and let's lower the hate one notch

ok...if genesis mission is to "aim higher", then why are hyundai's so far upscale?

honda/acura has had this nagging problems since the mid-2000s. the accord had gotten so much better & bigger, why get a TL/RL/TLX/RLX? hopefully, not for the AWD only.

in all respects I do know that genesis have much better interiors & a higher level of tech than hyundai's. however, there isn't a vastly different exterior to really hammer the point that genesis is more superior.

I believe that the correct order of the three brands is Hyundai - entry level - Kia - second tier Entry Level - and Genesis - Second tier Luxury. ANd indeed since they are targeting the people who will buy KOREAN cars - they are all targeting the same people.

GEnesis has NO chance to target the upper tier luxury market - they cannot even attack Lexus - Infiniti - or Acura yet.

And as far as Kia having a high end sedan - that is really really DUMB - it won't sell because LAST TIME they priced it out of the scope of KIA

Genesis and Kia are dangerously close to targeting the same market. Genesis may be gunning for the more luxurious end of the premium market and Kia is gunning for the more sporty end of the market. It will depend on the driving dynamics and price of the Woof car as compared to the G90.
This is a similar strategy that Infiniti and Lexus took at their inceptions. The quandary for Kia is that it leaves it in a similar place to where Hyundai was before the official Genesis brand - having cars competing at the non-premium segment along with cars in the premium segment.

You go to your local BMW, M-B or Audi dealer and buy the real deal. Its flattering to be imitated but I highly doubt the resale values of these new faux luxury brands will hold up well after three years.

You don't bring the K900 to the USA. You kill the Cadenza as well. The Stinger inhabits a "Mustang 4 door" kind of vibe so it's not in the way, but I'd drop the price and ditch the Optima. Hyundai can soldier on with a sedan.

Only in your wildest fantasy.

@fiftysix...and your proof of dealer dissatisfaction is???

If that were logical then merging VW, Audi, and Bentley into one brand would be equally sensical.

Serve different markets with minimal overlap.

Bingo.