#NYIAS: If You Think VW Doesn't Stand A Chance In The Midsized Truck Market, Then Maybe You Are Looking In The Wrong Place

Regardless of its design, Volkswagen's surprise reveal of a unibody pickup concept at the New York auto show Wednesday provides two important proof points for the future of the German brand in the United States and its aspirations to grow much, much bigger.

The first is easy to discern: It's the limits of the flexibility of Volkswagen's MQB platform. But the second is more important: The pickup is a true test of whether Wolfsburg is really ready to give up control and let its North American region drive the business on its own.

New York Auto Show












Read Article

MDarringer - 3/28/2018 1:05:32 PM

-3 Boost

What a ridiculous headline.

The Honda Ridgeline continues to be a sales dud.

Meanwhile the real pickups in that size (Tacoma, Canyon, Colorado) are selling nicely.

VW is doing a "Ridgeline" instead of coming the the Amarok.

#failure

MDarringer - 3/28/2018 2:15:18 PM

-2 Boost

The GM twins handily outsell the Ridgeline and you know it.

MDarringer - 3/28/2018 2:37:02 PM

-3 Boost

Someone's a little butt-hurt bizznatch today. Take your pills, Felicia.

CANADIANCOMMENTS - 3/28/2018 3:22:50 PM

+4 Boost

Got my popcorn....

MDarringer - 3/28/2018 3:56:15 PM

-3 Boost

@canadiancomments 56 isn't popcorn worthy

CANADIANCOMMENTS - 3/28/2018 10:20:27 PM

+2 Boost

At least MDarringer contributes to the discussion. @fiftysix you seem to just whine and complain about EVERYTHING. I hate this and I hate that. What is your deal? Are you trying to be BobM-lite? No popcorn for you...