#NYIAS: BMW's Color Palette EXPLODES At New York - How Do You Decide?

Modern day automakers pretty much know how to appeal to the customer with styling, accessories, ergonomics and performance. But one of those intangibles out there is color. Sure you have the industry standards of white, black, silver, and red. But a lot of the discerning buyers want something that doesn’t blend into the background.

After all, if you are going to blow the bankroll then you probably want to stand out in the crowd. BMW has long understood that, and if you look at the colors at NYIAS today you can see they are on top of the market. Now the question is like “How much do you REALLY want to stand out?”. So gold, blue, orange, yellow, or green? How do you decide?

New York Auto Show

MDarringer - 3/28/2018 1:01:45 PM

+2 Boost

That green BMW is hideous.

MDaringer1 - 3/28/2018 1:47:54 PM

-4 Boost

That green BMW is beautiful.

MDarringer - 3/28/2018 2:12:06 PM

+1 Boost

hehe

MDarringer - 3/28/2018 2:26:48 PM

+1 Boost

Amen to that. I guess if it sells so be it.

CANADIANCOMMENTS - 3/28/2018 2:53:51 PM

+3 Boost

Very true. Nobody should be denied a cement/primer/gray/blah BMW 7 Series if they so choose.

CANADIANCOMMENTS - 3/28/2018 2:53:57 PM

+3 Boost

Very true. Nobody should be denied a cement/primer/gray/blah BMW 7 Series if they so choose.

CANADIANCOMMENTS - 3/28/2018 2:53:57 PM

+3 Boost

Very true. Nobody should be denied a cement/primer/gray/blah BMW 7 Series if they so choose.

cidflekken - 3/28/2018 3:08:16 PM

+3 Boost

Like a frickin' Skittles factory

MDaringer1 - 3/28/2018 6:36:36 PM

0 Boost

I happen to like the different colors, BMW always stays up to date with the times. So glad to see others colors besides the normal White and Black BMW everywhere.
MDaringer1 out!!!

MDarringer - 3/28/2018 6:57:31 PM

+3 Boost

Promise?

cidflekken - 3/29/2018 12:32:33 AM

+5 Boost

WTF is going on here? MDarringer and MDaringer1 ? Someone, please make it stop procreating.

carloslassiter - 3/29/2018 6:46:47 AM

+3 Boost

I think you trot colors like these when you don't actually have anything new to show.

dstampfer - 3/29/2018 9:19:38 AM

+1 Boost

Bright orange M4 is my fav. The orange i8 convertible looks good too. Always liked Dakar yellow-- I think that's what's on the M3, but not looking as awesome next to the oranges. Love the red on the M5. Don't like the dark green but have seen a BMW bright lime green that is nice. Nothing blue shown?