Robust SUV Sales Power Ford To A 3.6% Increase In March

Overall U.S. March sales at Ford Motor Company  gained 3.4 percent, with 244,306 vehicles sold

Fleet sales totaled 85,310 vehicles up 8.7 percent to offset declines in January and February and bring first quarter results in line with 2017 

Ford retail sales were up 0.8 percent in March to 158,996 vehicles, while average transaction prices expanded $1,400 over year ago levels. This is about twice the rate of the industry increase of $700

Ford maintains the highest transaction prices of any full line automaker $36,300 per vehicle boosted by its newest products

With total sales of 87,011 pickups, Ford F-Series saw its best March performance since 2000, making for 11 consecutive months of gains

Ford brand SUVs were up 7.3 percent last month, turning in an all time record for the month of March.

Sales of Ford EcoSport totaled 3,296 vehicles, while Ford Explorer gained 3.9 percent overall and Ford Edge sales expanded 18.7 percent

As dealer inventories improve, sales of all new Ford Expedition are growing; retail sales climbed 46.1 percent in March

Retail sales of the all new Lincoln Navigator saw a triple digit increase in March, gaining 101.6 percent on a mix of 80 percent Black Label and Reserve models Lincoln’s two highest trim levels.
Average transaction pricing for Navigator grew $25,600 

malba2367 - 4/3/2018 2:48:54 PM

+3 Boost

Looks like the Navigator is doing pretty well, but expedition is not. It’s amazing to me how GM completely owns this market with a definitely inferior product. While the Navigator sales have grown, so have Escalade sales so it would seem that these gains may be people who would o my buy Ford anyways and not really conquests from GM.

TomM - 4/3/2018 6:20:05 PM

+2 Boost

For years - FORD ignored the large SUV market - leaving little choice but to go to GM. In addition - many large SUVs are used to tow trailers - and I would be happy to recommend a naturally aspirated V-8 over any Turbo V-6 for that purpose. IT has been proven that the V-6 does not have a MPG advantage in that use - but is far more complex to repair and maintain.

AS far as claiming a definitely inferior product - I do not agree.The real difference between product at this level is not that great. GEnerally - it moves to the vehicles on the market the most recent - but not in any great way. Lincoln is still way behind Cadillac overall- and now can only be considered a 2nd tier premium - as well.

malba2367 - 4/3/2018 6:25:48 PM

+2 Boost

These vehicles are mainly used as people haulers. The third row legroom in the ford products is much better due to the IRS. Rumor has it that GM is moving to an IRS and will offer super cruise on their next generation st which point it will be game over for Ford. The GM products are Also more upscale than the Ford at the same price points...A suburban or Tahoe does not look out of place at a fancy valet or at an exclusive country club or a expensive private school pick up line while a expedition certainly does.