Honda Sales Dip In March With A 1% Decline - Acura Sales Jump 11.6%

Honda Sales Dip In March With A 1% Decline - Acura Sales Jump 11.6%

Honda found fresh momentum with a new total vehicle sales record in March as Accord continued to gain ground, Civic set a new record, and light trucks set several new benchmarks.

  • Honda brand sales set a new March record, gaining 2.6% on sales of 128,855
  • Accord sales topped 24,000 for the month, moving up vs. last month while competing in a declining segment dominated by heavy incentives.
  • Pilot jumped 42.4% on sales of 14,158; Odyssey rose 27.8% on sales of 9,873.
  • HR-V had its best-ever March, rising 1.3% on sales of 7,753 vehicles.
  • Civic gained 3.4% on sales of 32,584 units.

Acura brand sales gained sharply in March, rising 15.7% as sedans enjoyed major gains, fueled primarily by record TLX sales and a strong month for RDX.    

  • Total Acura car sales were up 35.2% in March, while trucks gained 6.4% for the month.
  • TLX starred for Acura, posting record March sales of 4,014, up 42.6% vs. March 2017. The sporty V6 A-Spec model has sparked new interest in TLX, as a new 4-cyl. A-Spec model enters the market today.
  • RDX sales also were robust in March, up 16.7% on sales of 4,398 units as the brand looks ahead to an all-new 2019 RDX this summer.


carsnyccarsnyc - 4/3/2018 1:41:22 PM
-2 Boost
Wow, the Accord is DOA. Camry and its own little sister Civic killing it.


cidflekkencidflekken - 4/3/2018 7:58:52 PM
+6 Boost
LOL. 24K units in a month, roughly 75% of the TOTAL VW monthly sales, is "DOA". Come on, now. It's widely known that Honda is not offering the best lease programs on the new Accord, and hasn't since it started production. Yes, a very odd choice by Honda considering they are even offering the Civic Si on lease at $189/month and all of the Accord's competitors are offering great incentives.


malba2367malba2367 - 4/3/2018 2:30:24 PM
-1 Boost
Its starting to look like they spent too much on the Accord redesign and are now in a tough position. They will have an even tougher time competing with Nissan which shown a willingness to throw on big incentives to move cars (ie Rogue)


cidflekkencidflekken - 4/3/2018 8:00:14 PM
+8 Boost
The Rogue sales numbers are made of two vehicles, the Rogue and Rogue Sport. And, yes, Nissan throws tons of cars, especially previous year leftovers to fleets during the first quarter of every year.


malba2367malba2367 - 4/3/2018 6:30:03 PM
-1 Boost
The Nissan Rogue is the top selling non-pickup vehicle in the country by a pretty big Margin, so obviously that is untrue.


MrEEMrEE - 4/3/2018 6:40:57 PM
-1 Boost
Ouch!, negative overall 1st quarter.


MrEEMrEE - 4/5/2018 7:28:22 PM
0 Boost
Chart shows it; DSR vs MoM stats.
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