Drive A Different BMW As Often As You Like For Only $2000 A Month With BMW's New Subscription Service

BMW Financial Services has officially launched a vehicle subscription service in the United States.

Dubbed “Access by BMW,” the subscription service was introduced earlier today as a part of a pilot program in Nashville, Tennessee. It will provide users with access to a fleet of BMW models which they can switch whenever they want.

When a member of the service wants a different vehicle, they simply use a smartphone app to request another vehicle of their choosing. A BMW concierge will then deliver the vehicle to the user at their desired location. BMW says the vehicles will come “fully fueled and freshly detailed” as well as programmed with the member’s personal preferences.

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HoustonMidtown - 4/4/2018 2:12:55 PM

+6 Boost

$3700/month for the fun cars.....yikes

ilovecar2015 - 4/4/2018 2:28:03 PM

-3 Boost

Interesting, Nashville? Not a place where I pictured fast European/German cars

atc98092 - 4/4/2018 2:38:16 PM

+5 Boost

"Only" $2000 per month? Yikes!

atc98092 - 4/4/2018 2:42:35 PM

+5 Boost

Even with insurance, maintenance and roadside assistance, this is still more than triple my monthly expense for driving. Yes, I don't drive a BMW, but a 3 Series wouldn't have been that much more expensive than my loaded Outback.

Tiberius1701A - 4/4/2018 4:13:35 PM

+5 Boost

But the big question is can you turn in one before it 'Marks its' territory'??

carloslassiter - 4/4/2018 7:25:23 PM

+1 Boost

Imagine how cool a car you can drive if you just give them all your money.

skytop - 4/6/2018 9:19:59 AM

+1 Boost

And don't forget to add in the sales tax bite.

1lostVW - 4/6/2018 1:08:07 PM

+1 Boost

BMW is playing Me too... ANOTHER RIDE SHARING SERVICE... But this one might only have to supply 4 cars into the fleet, because there are only 4 dumb-ass people in Nashville with that kind of money to burn....Nashville people are smarter than to pay 2X the cost of a 7 Series per month and not have access to one. And if anyone at BMW is reading, your products are so stale and boring you can not command a premium over your Stuttgart competitors. Every BMW SUV & car looks the same, odd X#'s are boxes, Even X#'s are boxes with smashed rear headroom. no wonder they are STILL playing the punching game to keep sales from falling off a cliff... wait a minute... ride sharing fleet, more punches.. are there allot of empty parking lots in Nashville??? Now we know where the punched new unsold BMW grave yard is hidden...

cidflekken - 4/6/2018 5:50:16 PM

+1 Boost

Here's the catch. If someone has $2000 to blow every month just for their car budget, they are most likely not considering buying a non-M car. And someone with $3700 to blow every month for their car budget are probably not shopping at BMW dealerships, or are likely not interested in an M3/M4, maybe not even an M5. What an odd program.