Aston Martin Targets Porsche With 195MPH Vantage

No more Russian dolls.” It may sound like the New Year’s resolution of a certain frisky president, but it’s actually the new design watchword of Aston Martin, and of the second-generation Vantage that we’re driving in the Portuguese playground known as the Algarve region. No company, not even Ferrari, has enjoyed such a critical consensus—from buyers and auto scribes to broke teenagers—for the unimpeachable beauty of its cars. Yet from chief executive Andy Palmer to chief creative officer Marek Reichmann, the company knew it was time to shatter the mold. That Russian-doll template has pressed every recent Aston—the largest Rapide sedan, midsize Vanquish, and two-seat Vantage—into the admittedly glorious image of the DB7 and subsequent DB9 (designed by Ian Callum before he departed for Jaguar).

Read Article

TheSteve - 4/11/2018 12:56:09 PM

+3 Boost

They're totally different cars. I don't believe there will be much (any?) cross-shopping or cannibalization of Porsche's 911 sales.

MDarringer - 4/12/2018 8:21:21 AM

+1 Boost

People who want a Super Beetle will only look at the Super Beetle.

CANADIANCOMMENTS - 4/14/2018 10:07:06 PM

+1 Boost

I will be happy if the next Vanquish doesn't look like a DB11 "S". Not sure what they will do but it needs more than just different headlights. I would also ditch the air/vent/virtual spoiler for a real one. Time will tell.