Hyundai Trademarks Leonis Nameplate - But For What?

Hyundai has been gobbling up possible names for future products. First it was Palisade and Grandeur, the first of which will likely be used for a large SUV to sit above the recently redesigned Santa Fe.

Now Hyundai has applied to for a trademark on another name - Leonis - and we're thoroughly flummoxed for what product the Korean automaker could use it. According to AutoGuide, which found the filing, it might be the name of a future small crossover to sit below Kona.

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MDarringer - 4/12/2018 10:01:08 PM

0 Boost

Grandeur is a legacy name of theirs.

TomM - 4/13/2018 12:43:51 PM

+2 Boost

Unless they try to Trademark "Autospies" or "Agent00R" as names for a future product - I do not see why this matters at all. Most of these names never get used.