Mercedes Follows BMW And Volvo By Entering Subscription Market

Mercedes-Benz has been linked to American market subscription services in recent weeks, and in a press release Thursday, the company confirmed it will launch a subscription service, Mercedes-Benz Collection, to be rolled out in pilot markets of Philadelphia and Nashville, Tennessee.

Like other vehicular services of this type, it will allow subscribers to hop between the brand's cars that fit their changing day-to-day needs and desires. A hybrid for quiet, low-cost commuting during the week, a convertible for the scenic drive, or an SUV to tow a boat trailer. Mercedes-Benz says options include coupes, cabriolets, roadsters, sedans, wagons, and SUVs, presumably encompassing crossovers under the SUV umbrella. Varying price tiers will determine what vehicles a subscriber has access to, as we presume that the tire-torturing AMG performance models (Mercedes says they will be available) might be limited to applicants willing to pay for higher subscription tiers.

bw5011 - 4/13/2018 5:11:34 PM

+3 Boost

This is worse than leasing. I don't get it... well, I don't get leasing either.. Buy the whole car, not half... Also you riding around in something that some stranger has been doing who knows what in the car. Where is all the people at that always comment on Audi rental cars or shipping them somewhere. Now Benz and BMW can just use a ton of cars as sells to sit on the lot or wherever for subscriptions. They are cars.. not bicycles or scooters...

MDarringer - 4/13/2018 7:00:39 PM

-1 Boost

"...I don't get leasing either..." Yeah, not everyone understands a good deal.

"...Also you riding around in something that some stranger has been doing who knows what in the car..." Holy grammar turd, Batman!

"...Where is all the people at that always comment on..." Jack Daniels with TomM?

PUGPROUD - 4/14/2018 5:13:38 AM

+2 Boost

The thought of driving various vehicles has great appeal. On the surface however the cost seems incredibly high. Would like to see a breakdown of the financial cost to a consumer that isolates how much you are paying for the privilege of alternating vehicles.