DRIVEN + VIDEO: Watch The All-new Lamborghini Urus Tackle The Track, City Streets AND Off-road Terrain

So, to be honest, I've been really struggling to understand the Lamborghini Urus. While I'll be the first person to admit I LOVE high-performance sport-utility vehicles, the Urus has been a big 'ol nothing burger for me.

Its design does nothing for me. Its interior is OK. And its V8 engine is a swing and a miss from my point of view — V10 or V12, anyone?

Finally though, I think I may have stumbled upon the review that will turn me around, folks. That's because it's done by Autocar and they take it to the track, put it on city streets and go off-roading.

The fact a vehicle may be awesome at all three seems mind boggling; however, that may just be the Urus' forte.

Let's roll the clip and find out, shall we?


Shock, horror: Lamborghini has made an SUV. The new Lamborghini Urus is the company’s first off-roader since the LM002, but this time it’s totally different. The twin-turbocharged V8 Urus is based on other VW-group SUVs, like the Audi Q7, Porsche Cayenne and perhaps it’s closest luxury rival, the Bentley Bentayga. Lamborghini wants it to be the best handling car in its class, and among the best 4x4s off toad too. We try it on track, on the road, and off road too, to see if Lamborghini’s claims stack up.


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TheSteve - 4/26/2018 8:31:40 PM

+3 Boost

The styling looks Audi/Volkswagen-inspired. Not a plus.

MDarringer - 4/26/2018 9:33:20 PM

+1 Boost

It's just too ugly to take seriously.

TomM - 4/27/2018 6:53:27 AM

+2 Boost

Lambo is owned by VW.
VW has publically said that they were looking for ways to monetize its assets better - IE - make more cars and money - from their Brands. They have no interest in limiting production for Exclusivity- as a result - the Best selling Porsche and the Best selling Bentley are no longer CARS. One can only ignore the reality of the market for so long - before you realize that if you want to drive further into mass production - as Porsche has done - some type of 4x4 is needed. Of course - increased production has its problems - not the least of which is reducing the desirability of the brand. But VW clearly thinks this will not happen with Lambo.

hangtime010 - 4/27/2018 9:20:29 AM

+2 Boost

Some may think it's ugly. Probably the same folks that said the Porsche Cayenne was bad for that brand. And we all know now that if it wasn't for the Cayenne Porsche would've probably been out of business or at the very least on life support.
I just wonder how many buyers will jump from the Q7 or the Cayenne to get this? Or maybe even downgrade from a Bentayga (more unlikely unless the buyer see Bentleys and Lambos at the same level).
So it's not really getting new buyers but shifting the same buyers around the VAG world sales floor.