Strong Navigator Sales Do Nothing To Stop Sales Slide At Ford - Down 4.7% In April

Ford Motor Company U.S. sales for April totaled 204,651 vehicles a 4.7 percent decline

Fleet performance is down 8.6 percent due to order timing, with sales of 67,602 vehicles

Ford’s overall transaction prices are almost $4,000 higher than the industry average, at $36,300 per vehicle, while retail sales declined 2.6 percent

Ford F-Series now marks 12 straight months of year over year gains, posting its best April performance since 2000 on total sales of 73,104 trucks

Retail sales of the all new Ford Expedition jumped 25.8 percent last month, as dealer inventories continue to expand. Expedition is spending just 17 days on dealer lots on average

All new Ford EcoSport sales had it’s best monthly sales to date; sales totaled 5,277 SUVs for April. Some of our strongest sales regions for EcoSport last month were New York, Boston, and Philadelphia

Retail sales of Lincoln Navigator soared in April,  with the all  new SUV up 135.0 percent; customer orders continue to exceed supply, with overall average transaction prices up $26,300 over year ago levels

skytop - 5/1/2018 12:13:57 PM

+3 Boost

As pump gas costs rapidly escalate, I am watching to see how high prices must be to stem the tide of SUV and truck sales. Even the new ones suck their large gas tanks dry at a startling rate.

TomM - 5/1/2018 1:32:45 PM

+3 Boost

Remember - people CAN switch to new smaller Crossovers from larger ones to get better mileage. Many of the smaller Crossovers are really Front WHeel Drive only as well.

WHat I predict is that the sales of FORD cars are going to drop off even faster now that they announced they were dropping most of them - which is a direct hit on the resale value of the ones going. THere are at least some of those sales are people who actually want a sedan - do not want a crossover - and will go to other manufacturers - likely GM will get a boost from that.

carsnyc - 5/1/2018 1:59:45 PM

+3 Boost

So sad to see the Continental doing so bad.

malba2367 - 5/1/2018 6:00:21 PM

+1 Boost

Im surprised to see that the new Expedition is doing too poorly in sales.

MrEE - 5/1/2018 7:42:18 PM

+2 Boost

Probably will kill the Lincoln cars and Flex. Focus and Fusion sales much higher each than all Lincoln, Mustang and Edge. I can see the single model Focus made in China may pickup the current Focus sales, Not sure what can match up to the Fusion so sales don't go elsewhere.

MDarringer - 5/1/2018 8:48:00 PM

+1 Boost

When the Explorer turns over the CD6, the Flex and the Taurus die.

Ford shot itself in the foot with the Mustang being offered as a turbo 4 and a V8. There have been people interested in a Mustang who don't want a turbo 4 and are not willing to step up to the price of the V8. Bringing back the V6 would help sales. The absence of the V6 pretty much made that portion of the sales volume absent from the total volume of the Mustang's overall sales.

quizz - 5/1/2018 11:23:39 PM

+2 Boost

Heads are gonna roll. Who's the fool that gave the thumbs up to the Continental just as large sedans were taking a dive? Should have invested all that R&D into a sporty hybrid CUV that could take on the GTI.