Honda Sales Dip Slightly In April - Acura Drops 8.9% For Month

Two fewer selling days and one less weekend in April 2018 vs. a year ago, impacted Honda car & truck sales like the rest of the auto industry. However, the brand’s core models performed strongly while Odyssey and Pilot were standouts for the month.

• Odyssey posted a robust gain of 21.2% on sales of 8,464 units in April, further strengthening its 2018 sales leadership.

• Pilot sales increased for the 8th straight month, rising 22% on sales of 11,891 units for the month.

• Civic and CR-V sales topped 28,000 in April and Accord crested 21,000, to post strong results for Honda’s core models.

Looking forward to the upcoming launch of the all-new 2019 RDX, Acura displayed the still considerable strength of the current RDX as it made a solid gain in April. ILX and RLX also enjoyed sales increases for the month.

• RDX gained 10.8 percent in April on sales of 4,201 units.

• The Acura ILX and RLX sedans also gained sales ground, with ILX up 21.6% and RLX up 61.3% in April.

cidflekken - 5/2/2018 12:26:44 AM

0 Boost

Whoa. The NSX only moved 5 new cars all month.

MDarringer - 5/2/2018 8:16:30 AM

-5 Boost

Adding credence to the idea that it should have been aimed at and priced like a Corvette.

Moreover, the Accord's sales took a dive and that is a good indicator of the new Accord not being well received. Honda may have created the car to ruin the Accord.

cidflekken - 5/2/2018 1:15:48 PM

+10 Boost

The new Accord is actually being very well received, as a product. The problem, as has been clearly stated, is that Honda is not being competitive with its leases. The only offer right now is the base model at a monthly payment higher than a comparable Camry lease, with more money down. Considering this, and the fact that Accords are prices are increasing, 21K in sales isn't a bad thing at all. I was actually talking to a Honda salesman 2 weeks ago, for an Accord as a possible 2nd car, and he stated what to expect as far as leasing a mid-trim level Accord, and I was really taken aback. The payment he quoted me wasn't far off from leasing a decently optioned A4/330i/C300, truthfully.

carsnyc - 5/2/2018 2:09:47 PM

+1 Boost

Yes, Accord needs a better lease (at least for the basic model) but it also needs to a) Offer a V6 for about $350 a month, b) Finish that front grill (just a touch), c) Offer nicer wheels all across the line, and d) Change the tail lights completely (Not even Volvo could pull that style in the S90).

MrEE - 5/2/2018 6:41:40 PM

-5 Boost

Latest Honda updated model doing poorly, Accord, Ridgeline, and CRV?

MDarringer - 5/2/2018 10:44:53 PM

-2 Boost

Let's assume what you're saying is true...given the collapse of sedans NOT offering cut-rate financing and pushing fleets sales is ILLOGICAL. Thus, bad management on Honda's part.

MrEE - 5/2/2018 10:01:14 PM

-3 Boost

Whatever the excuses you imagine, Honda/Acura sales are down for the year.

skytop - 5/3/2018 1:33:51 AM

+4 Boost

Very little difference in engineering or design/finish between Acura and Honda. Save your money.

MrEE - 5/7/2018 7:39:07 PM

-3 Boost

Yes some have negative sales (Honda, Nissan) and some positive (Toyota, BMW).

MDarringer - 5/7/2018 10:11:29 PM

+2 Boost

A significant amount of fleet and rental cars are exported after they are taken out of service. So it's just a function as to how fast the cars can be shipped out really.