Rolls Royce Debuts New Cullinan SUV, Will It Redefine The Segment?

Rolls Royce Debuts New Cullinan SUV, Will It Redefine The Segment?
Named Cullinan, the new car aims to be the pinnacle of SUVs, pushing the segment into a rarefied pricing arena not even entered by the rival Bentley Bentayga, which we first saw in 2015. Pricing for the new car is not yet available, but we estimate it will start at £250,000 in the UK and around $400,000 in the United States.

Rolls-Royce gave Autocar access to the car ahead of the unveil, giving us the chance to photograph the car in detail – join us for an exclusive tour…


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cidflekkencidflekken - 5/10/2018 3:51:41 PM
+2 Boost
Not sure how it would "redefine" the SUV segment. Will this cause other manufacturers to want to create $400K SUVs? Highly doubtful. Other ultra-high-end manufacturers are already building SUVs or plan to. Ferrari's SUV is planned for late 2019 and Lambo already showed us their Urus. McLaren? Bugatti?


MDarringerMDarringer - 5/10/2018 4:31:54 PM
+2 Boost
Apparently it redefines the segment through utterly boring styling reminiscent of a Chrysler 300 wagon with a grille kit.


garysandiegogarysandiego - 5/10/2018 6:44:25 PM
+2 Boost
From the back it looks like a Mini on steroids.


llaroollaroo - 5/10/2018 4:29:37 PM
+3 Boost
I'm sure Royalty will like it around the world


MDarringerMDarringer - 5/10/2018 4:32:21 PM
0 Boost
The Range Rover has more class.


carloslassitercarloslassiter - 5/10/2018 4:34:05 PM
+8 Boost
Looks like an English cab.


MDarringerMDarringer - 5/10/2018 6:37:46 PM
-2 Boost
OMG is that Super Nanny in the back? Does Carlos need to go to his naughty chair.


PUGPROUDPUGPROUD - 5/10/2018 5:47:16 PM
0 Boost
I am sure the quality of materials and construction are top drawer but the styling is ho hum...was expecting more elegance. Auto owners generally are in awe of R-R cars but my gut tells me SUV owners will be less so. Sure we all will be curious who owns one of these but most of us I think will be more than happy to live with our own SUV's that better serve our daily needs.


TomMTomM - 5/10/2018 6:08:19 PM
+4 Boost
The picture above is actually a very poor representation of the car the angle makes the vehicle seem much shorter and squarer than it is.

And of course - it does not redefine anything - it establishes its own segment.

THe other high priced ones are generally based on other Crossovers - or performance vehicles.


MDarringerMDarringer - 5/10/2018 7:43:37 PM
-2 Boost
And this is a re-fendered (sic) BMW X7.


jeffgalljeffgall - 5/10/2018 9:28:11 PM
+1 Boost
Back reminds me of the Malibu Maxx


TauronB2GTauronB2G - 5/10/2018 10:21:23 PM
+3 Boost
That is not hot!!!!


MDarringerMDarringer - 5/10/2018 10:38:21 PM
-2 Boost
Shh! Let no one know I agree with you.


DeutschlandDeutschland - 5/10/2018 11:13:49 PM
+3 Boost
I don't know why Rolls insists on using the same damn door handles on every vehicle. I also seems suicide door on an SUV is just weird


dumpstydumpsty - 5/11/2018 3:25:00 PM
+3 Boost
coachman doors is a brand trademark. as soon as they stop doing it, somebody else will.


MDarringerMDarringer - 5/11/2018 4:15:46 PM
-2 Boost
Continental doors...


Dexter1Dexter1 - 5/11/2018 6:08:46 AM
+2 Boost
I think it's handsome. (I know, I know — I would down vote myself if I could.) But it's perfect for its market.


CANADIANCOMMENTSCANADIANCOMMENTS - 5/12/2018 9:45:13 PM
+2 Boost
It is exactly what their buyers would want and expect in a Rolls Royce high riding car/ SUV. It really could not look anything different in my mind. If they do a 2nd model, perhaps it can be more athletic and stylish for a Wraith customer. But this model is a reflection of the Phantom. Love it or hate it, it was what their customers want.
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